Tag Archives: CLA

2014 Mercedes-Benz CLA45 AMG Set for New York Reveal [2013 New York Auto Show]

By John Lamm

There was a time when automakers didn’t want the public to know what they were to be debuting at auto shows—we might argue that time continues to be now, but we digress. Manufacturers strived to savor the plaudits that come along with a well-received reveal that was a tremendously kept secret until the moment prior to lifting the sheet. And yet, with all the subtly of a sledgehammer, Mercedes-Benz has made sure everyone has gotten a good look at its upcoming CLA-class four-door sedan. We saw it in a Super Bowl ad. Mercedes posted its own spy photos of it on its Facebook page. And now, as Motor Trend first reported, the Stuttgart-based brand has announced that the CLA45 AMG will debut at the New York auto show this March.

Perhaps staying mum isn’t really all that important when you’re standing atop Benz’s empire, noting that the CLA won’t have any direct competition until Audi can get its A3 sedan into production. In fact, Mercedes is so eager to get people talking about its new compact four-door coupe that it’s offering to fly contest winners to New York to witness the car’s unveiling and throw $500 and hotel accommodations at them, too.

Or, perhaps, staying mum really isn’t all that important when you consider that the CLA45 AMG will look largely the same as the CLA250 the brand debuted at the Detroit show in January. It’s especially unimportant when the folks at Mercedes and AMG already have told anyone who would listen about the car’s 2.0-liter turbo four making in the realm of 350 horsepower and producing 295 lb-ft of torque, or its seven-speed dual-clutch automatic, or its all-wheel-drive system. So while the CLA45 AMG won’t be much of a surprise when the sheet comes off its curvaceous flanks next month, we’ll continue to clamor for it—largely because of its Affalterbach upbringing—as if it were something we’d never seen before.

Source: FULL ARTICLE at Car & Driver

Study: Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

By Seyth Miersma

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From kickoff through the blackout and on to the Baltimore Ravens walking away victorious at Super Bowl XLVII, advertising analysts were tracking the impact of all those very expensive commercials. Automakers and their agencies were no exception here, which means there’s been plenty of data logged in terms of which car spots actually succeeded or flopped.

Of course, as next-day results can’t exactly be measured by counting up how many folks ran out and bought a new car, judging audience reaction can be a tricky business. As evidence, we’ve read through (and watched) some early analysis pieces from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close, in fact.

We’ve read through the early analysis from various sources, and none of them can agree on which commercial was the most powerful of the night. Not even close.

“Lift” is a common marketing term and basis for measuring the success of a particular piece of advertising; the term refers roughly to the improvement in audience response to a product after viewing the advertisement. Using data from Edmunds about the lift generated by auto commercials during the big game, The Truth About Cars reported that Mercedes-Benz was the night’s big winner. TTAC maintained that the CLA Soul advertisement generated a whopping 3,067% of lift when it aired in the fourth quarter. The report also indicated that Volkswagen’s Get Happy ad and Lincoln’s Phoenix spot for the new MKZ were among the poorest performers on the night.

In an entirely separate study, car-number crunchers Autometrics had some dramatically different results (see the press release, below). In its report, Autometrics found the Lincoln MKZ spot to be the most successful of the evening, with an event-leading 42% “Share of Lift” and a massive 5,800% increase in “prospects.”

Moving into anecdotal review of the commercials, we see some evidence that the tenderhearted ads from Ram and Jeep were winners on the evening. USA Today interviewed former General Motors and Hyundai marketing chief Joel Ewanick, who personally found Ram’s Farmer commercial to be the most compelling. Ewanick reportedly considered Jeep’s Whole Again tribute to American servicemen and servicewomen to be the “second-best” spot. Of course, if you ask media expert Frank Luntz of CBS to talk about his reaction data, he’ll tell you that Farmer was one of the least successful ads of the game, while Kia’s Space Babies commercial was the toast of the Super Bowl as far as car makers go. Oh, and Luntz also claims that the CLA spot that the Edmunds data loved was “not distinguishable.” Go figure. Scroll down to watch the CBS breakdown video, below.

Who’s ready for that test drive now?

Continue reading Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video]

Ad Analysis: Which Super Bowl commercials won and lost last night? [w/video] originally appeared on Autoblog on Mon, 04 Feb 2013 19:15:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Mercedes’ Super Bowl Ad Warns, ‘Be Careful What You Wish For’ – Video

By Kurt Ernst

The Mercedes-Benz CLA - salvation, priced under $30k
The Mercedes-Benz CLA - salvation, priced under $30k

The Mercedes-Benz CLA – salvation, priced under $30k

Ladies and gentlemen, we have a winner. No matter what other car ads debut during Super Bowl XLVII, this cautionary tale from Mercedes-Benz is a lock for the best automotive big game ad of 2013, and we’d even throw it into the mix as a candidate for the best of all time.

We had no idea where Mercedes was going when it announced that Kate Upton would pitch the new CLA sedan in its prime-time ad. We knew that Usher was in the mix, too, but we never saw Willem Dafoe coming.

Expensive cast aside, the video is sheer cinematic genius, and our hats are off to Mercedes-Benz for pulling this off. We tend to favor cafes like the one in the video, and this clip reminds us of two things: be wary of strangers (especially those with sinister jewelry and pointed fingernails), and be careful what you wish for.

The 2014 Mercedes-Benz CLA compact luxury sedan will hit dealers in September of 2013, priced from just $29,900 (excluding destination charge, we assume). It won’t make you a rock star and it won’t land you a date with Kate Upton, but we’ll bet it looks good in your driveway.

Source: FULL ARTICLE at Automotive Addicts

Video: Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and… Usher?

By Zach Bowman

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Kate Upton Mercedes-Benz Super Bowl Commerical

And not just any Devil, either. The Dark Lord as portrayed by none other than Willem Dafoe has an offer of wealth, fame and fancy dance moves for the hero of the newest Mercedes-Benz Super Bowl Commercial. The spot follows one guy as he fathoms the full width and breadth of the devil’s influence, from rubbing shoulders with Kate Upton to challenging Usher to a dance-off and everything in between. The whole scenario hinges on piloting a new CLA around town. So, does our man succumb to temptation or does he hold out against the forces of evil? You’ll have to watch the video below to find out.

This isn’t the first time Kate Upton has showed up in a Mercedes-Benz commercial. The last time we saw the swimsuit model on our screens, she was tormenting a team of guys as they slaved to wash her CLA. You can refresh your memory by checking out that video here.

Continue reading Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and… Usher?

Mercedes-Benz reveals Super Bowl ad with Kate Upton, the Devil and… Usher? originally appeared on Autoblog on Wed, 30 Jan 2013 10:29:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Kate Upton 2014 Mercedes-Benz CLA Super Bowl Commercial Teaser Video Goes Viral

By Darryl


Kate Upton is undoubtedly a the right “figure” for advertising a sexy car. Mercedes-Benz knows this all-to-well as they cast her in their early-release Super Bowl Commercial featuring the all-new 2014 CLA.

In an effort to target younger buyers, the CLA and Kate Upton should be the perfect blend of what “attracts” 20+ year olds. Mercedes-Benz released the 90-second commercial as a teaser to the real Benz Super Bowl ad, which is said to also feature R&B sensation Usher.

Hopefully the new ad will put Benz in a new motion for bringing in a larger number of young buyers into local show rooms. By the looks of the video becoming viral, receiving over 3 million views, Benz may be well onto their way to accomplish their task. What do you think? Hit up the first clip and teaser videos below!

Source: FULL ARTICLE at Automotive Addicts

Even Supermodels Aren’t Hip Enough For The Mercedes CLA: Video

By Kurt Ernst

Karlie Koss CLA

Karlie Koss CLA

One of the cars debuted at this week’s Detroit Auto Show was the 2014 Mercedes-Benz CLA, and to say that the German automaker has a lot riding on its success is a gross understatement. It’s the first Mercedes-Benz in a long time targeted specifically to younger, status-conscious buyers, and Mercedes desperately needs it to ramp up sales. The CLA was designed with Millennials in mind, and only the hippest of that generation need apply. Making it exclusive, you see, increases its appeal.

While few of us would kick supermodel Karlie Koss out of our cars, the Mercedes CLA sees things a bit differently. It’s the jealous type, apparently, and it doesn’t like sharing the spotlight with anything else, especially a snorting, slobbering white horse. It’s almost as if the CLA is saying, “you’re not even touching my steering wheel with those germ-infested hands now.”

What ensues is best described as “pathetic,” unless you’re the sort who loves to see supermodels running after a lost love. If a car ever took off on us like that, we’d wish it all the best, and there’s no way in hell we’d get back in the cabin. In fact, that’s why we don’t ride horses: transportation with a brain and its own free will scares us.

Source: FULL ARTICLE at Automotive Addicts

Video: Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

By Zach Bowman

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Karlie Koss Mercedes-Benz CLA

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren’t entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.

After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Continue reading Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss originally appeared on Autoblog on Wed, 16 Jan 2013 20:00:00 EST. Please see our terms for use of feeds.

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Mercedes-Benz Shows Us The New CLA Four-Door Coupe: Video

By Kurt Ernst

If you asked us to name the most significant product to be shown at this year’s Detroit Auto Show, it’s likely we’d tell you “the Mercedes-Benz CLA.” While the compact four-door coupe may not have the mystique or appeal of the new Corvette, the car represents a new direction for Mercedes, and its success (or failure) will likely have a huge impact on Mercedes’ future product plans.

That’s a lot riding on a single model, but Mercedes-Benz has been losing market share to BMW and Audi for several years. One way to regain this lost business is to offer a less expensive “image model,” pitched squarely to Millennial buyers. Sure, you can get it with enough horsepower to be entertaining, but most import to buyers in this demographic is it’s connectivity. The CLA is social-media ready, styled like a concept car and (allegedly) affordable for a wider segment of the population than a C-Class Mercedes.

If the CLA is the hit that Mercedes predicts, the German luxury automaker could claw its way out of third place in luxury sales, perhaps overtaking Audi for the number two spot. If the car is a failure, current Mercedes management will have a lot of explaining to do; after all, offering cars affordable to the masses wasn’t what put the three-pointed star on the map.

Look for specific details on models, output and pricing closer to the car’s launch. In the mean time, what’s your take on the CLA? Is it the car that will save Mercedes-Benz, or is it just another failed attempt to lure buyers under the age of 30? Is the four-door coupe body style played out? Let us know.

Source: FULL ARTICLE at Automotive Addicts

Detroit: 2014 Mercedes-Benz CLA-Class is dressed to impress

By Steven J. Ewing

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2014 Mercedes-Benz CLA-Class - live in Detroit

The main focus of Mercedes-Benz’s presence here at the 2013 Detroit Auto Show will be the fully redesigned 2014 E-Class (and its too-hot AMG counterpart), but the German automaker did bring along another tasty little morsel for a sneak preview. Meet the new 2014 CLA-Class – a swoopy compact sedan based on the already successful new A-Class hatchback that’ll be arriving Stateside in September of this year. Mercedes-Benz introduced its new entry-level car to the world at Detroit’s Westin Book Cadillac hotel, but the CLA won’t be making an appearance under the lights of Cobo Hall. Instead, the company will be shipping its new four-door off to be officially debuted to the public at Mercedes-Benz Fashion Week in Berlin later this week, and its first official viewing at an auto show will be at the Geneva Motor Show.

And what a shame that is. We spent a few hours ogling the new CLA and it’s sort of sad that show-goers in Detroit this week won’t be able to do the same. It’s an impossibly pretty car from every single angle, Mercedes-Benz showing it off here in a deep red and a flat gray, the latter with optional sport appearance goodies. Part of that attractiveness is thanks to how stylishly slippery the CLA is – it boasts a drag coefficient of just 0.23, making it the most aerodynamic series production vehicle in the world. (Take that, Prius!)

It’s roughly the same size as a C-Class, and the four-door coupe language works quite well here in a smaller package.

It’s a nicely proportioned thing, too. It’s roughly the same size as a C-Class, and the four-door coupe language works quite well here in a smaller package. Mercedes designers have done a fantastic job with this sleek design on the larger CLS, and it’s arguably even better-looking here on this little guy. You really need to see the CLA in person to realize just how good it looks.

When the 2014 CLA-Class launches in the United States this fall, it will initially come only in CLA250 guise, packing a turbocharged 1.8-liter inline-four good for 208 horsepower and 258 pound-feet of torque. Front-wheel drive will be standard, but Mercedes-Benz will also be offering a retuned version of its 4Matic all-wheel-drive system. The company says that its AMG performance arm was heavily involved in the development of this new 4Matic architecture, and if that’s the case, there’s reason to expect good things. We’ll have to wait a little longer for the full-on AMG package, previewed by the A45 AMG hatchback in Europe.

Inside, the CLA boasts the same levels of refinement found across its current lineup, and while you might think the cabin is a bit cramped – especially in the back – that isn’t the case. No, those rear seats aren’t what we’d call capacious (our apologies to taller passengers), but they aren’t all that bad. And regardless, the interior is a comfy, cushy place.

Mercedes-Benz is hoping to attract a whole host of new buyers with the CLA-Class – people who would never have considered shopping the luxury automaker in the past. If the early accomplishments of the A-Class overseas are any indication (Mercedes-Benz says its launch of the A-Class was one of the most successful in the company’s history), then perhaps this same magic can happen in the States with the CLA. And with pricing expected to fall around $30,000, that might not be too far-fetched of a thought.

Continue reading 2014 Mercedes-Benz CLA-Class is dressed to impress

2014 Mercedes-Benz CLA-Class is dressed to impress originally appeared on Autoblog on Mon, 14 Jan 2013 06:44:00 EST. Please see our terms for use of feeds.

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Official: 2014 Mercedes-Benz CLA250 is an entry-level "style rebel"

By Steven J. Ewing

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2014 Mercedes-Benz CLA250

“Style rebel.” Not a term we’ve often heard before in the presence of a Merc, but exactly the phrase that Mercedes-Benz is using to describe its new entry-level four-door coupe sedan, the CLA. The swoopy new compact you see here is making its first appearance on the eve of the 2013 Detroit Auto Show, though it will officially debut to the public during the Mercedes-Benz Fashion Week in Berlin that runs from January 15 to 18. Rebellious? Maybe. Stylish? Absolutely.

The CLA-Class takes the rakish sedan formula first seen on the Mercedes-Benz CLS to a smaller scale, riding on the architecture that underpins the svelte new A-Class hatchback in other markets. It’s a pretty car, especially with the optional sport goodies seen on the silver car in our image gallery, and its design is actually quite efficient. Mercedes has managed to achieve a super-slippery drag coefficient of just 0.23. (For comparison, a Toyota Prius has a drag number of 0.25.)

Only the CLA250 model will be offered in the United States (until the hotter CLA45 AMG arrives, anyway), available with either front- or all-wheel drive – Mercedes-Benz is employing an updated version of its 4Matic system here that features fully variable torque distribution. Powering the CLA250 is a turbocharged 2.0-liter inline four-cylinder good for 208 horsepower and 258 pound-feet of torque, mated solely to a seven-speed dual-clutch transmission. The standard CLA250 rides on 17-inch alloy wheels, while models with the available sport package roll on five-spoke, 18-inch wheels.

Moving inside, the CLA‘s interior isn’t any great departure from what we’re currently seeing across the board with Mercedes-Benz models, but that’s not a bad thing. Anthracite trim comes standard inside the CLA, though some wood options and aluminum trim are available, as well. Base models use a 5.8-inch multimedia display, though an optional seven-inch screen with the automaker’s Command infotainment system is available. And like all new Mercedes-Benz products, the company’s MBrace2 cloud-based connectivity service is standard. Lots of premium options are available as well, including heated seats, premium sound, dual-zone climate control and satellite radio.

Pricing has not been discussed as of this writing, but expect the CLA to fall somewhere around or below the current entry-level C-Class sedan ($35,350) when it arrives at Mercedes-Benz dealerships in September. Scroll down for the full details in the automaker’s press blast, and have a run through our attached high-res image gallery to see the attractive new sedan from all angles.

Continue reading 2014 Mercedes-Benz CLA250 is an entry-level “style rebel”

2014 Mercedes-Benz CLA250 is an entry-level “style rebel” originally appeared on Autoblog on Sun, 13 Jan 2013 18:59:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Next-Generation Audi A3 to Get Sedan-Based Droptop Variant

By Jens Meiners

The 2015 Audi A3 cabriolet will be based on the A3 sedan, rendered here.

Audi is hard at work to counter Mercedes-Benz’s upcoming CLA in the premium-compact-sedan segment, and the result of that work will be the A3 sedan that’s scheduled to debut later this year. Now our sources in Ingolstadt tell us that Audi will do one better by offering an A3 cabriolet, which will be based on the A3 sedan as rendered above. The current, not-for-the-U.S. A3 convertible is based on the two-door hatchback, and it’s a rather-compact vehicle, similar in style to the Volkswagen Golf cabriolet—which also isn’t available stateside. Choosing the sedan for a foundation will make for more classic proportions, but, best of all, it’s a strong indication that such a car would be U.S.-bound. We understand that there’s a good chance there will be an S3 convertible, while an RS3 cabrio is possible, technically, but very unlikely (unfortunately).

The A3 convertible will be yet another vehicle from the VW Group to make use of the Group’s light-weight, modular-transversal MQB architecture. That means the droptop will be available with front- and all-wheel drive, and there is a vast corporate parts bin full of potential electronics and powertrain parts. In theory, Audi can take this vehicle in many directions.

Despite the number of powertrain options afforded by the versatile architecture, Audi is likely to remain conservative with the A3 cabriolet. The backbone of this model will be a 2.0-liter turbocharged four-cylinder gasoline engine, or a 2.0-liter TDI.

The Audi A3 convertible will see competition from other compact premium convertibles, such as the BMW 1-series convertible and the upcoming 2-series that will replace it. Those A3 cabs that tick all the boxes on the options sheet are likely to be cross shopped with the upcoming BMW 4-series, the Mercedes-Benz E-class cabriolet, and, of course, the A5 convertible—whether Audi likes it or not. Of course, there’s also Volkswagen. As long as the Eos is on the market, it will be a challenge to this new Audi.

The Audi A3 convertible is likely to come to market in late 2014 or early 2015. Base models should start well below $40,000, while those at the highest reaches of the droptop’s pricing shouldn’t have any trouble cresting $50,000.

Source: FULL ARTICLE at Car & Driver

Report: <i>Autocar</i> reveals 2014 Mercedes-Benz C-Class details

By Jonathon Ramsey

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The clouds around the 2014 Mercedes-Benz C-Class are still as thick as those on a morning in Borneo, but Autocar has worked up a passel of details on the Mercedes that will no longer be an entry-level offering when it arrives. With the CLA sliding into the Mercedes starter-kit slot, the C-Class will, according to insiders, “discard the idea that the C-class is a car bought by your grandfather” and “meet the expectations of a younger generation of buyers, both visually and technically.”

That means throwing out almost everything that we’re used to with the current car. Looks-wise the 2014 sedan is expected to be “far more dramatic” and more sporty. It will also be larger; the CLA is predicted to be a couple of inches longer than the current C-Class, so the coming C-Class will grow by nearly four inches on its MRA platform, with three inches of that growth between the wheels. If accurate, the new length would make it longer than the BMW 3 Series and about the same as the Audi A4. Track and overall width likewise expand, the result being the cabin will provide more room in every direction. Still, the new architecture should make it lighter than the current car.

Standard engines will come in the familiar mix of four-cylinders and V6s in gas and diesel forms, spanning the chart from 120 to 330 horsepower to and all equipped with stop/start tech and brake energy recuperation. Top of the line will be the AMG version with the new twin-turbo, 4.0-liter V8, expected to be available in every iteration of the C-Class: sedan, wagon, coupe and convertible. They will be mounted lower and further rearward than at present, and there are rumors of a plug-in hybrid with an 18-mile all-electric range. Those powerplants will be worked through a six-speed manual or updated seven-speed automatic.

The hard-edged side is predicted to get a boost from a switch to a double-wishbone suspension in front and an “extensively redesigned” multi-link setup in back, with all models getting adaptive damping. Outside of spy shots, we don’t think we’ll see it until the 2014 Geneva Motor Show.

Autocar reveals 2014 Mercedes-Benz C-Class details originally appeared on Autoblog on Wed, 09 Jan 2013 11:00:00 EST. Please see our terms for use of feeds.

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Source: FULL ARTICLE at Autoblog

Mercedes-Benz E63 AMG Photo Drops Ahead of Motown Debut [2013 Detroit Auto Show]

By Erik Johnson

2014 Mercedes-Benz E63 AMG Sedan

Who’s up for a little pre-partying? The entire revamped-for-2014 Mercedes-Benz E-class lineup will debut next week at the 2013 Detroit auto show, but the company has gone ahead and released a group photo of the brood.

Mercedes has already disseminated official photos and info covering the new sedan and wagon, as well as the coupe and convertible, so the car that interests us the most is the 2014 E63 AMG, which has heretofore only been seen sporting camouflage. We have, however, already experienced a prototype and received a full rundown on what’s to come, including a bump to 550 hp and the fitment of standard 4MATIC all-wheel drive. You can also watch our own Csaba Csere detail the prototype E63 on our YouTube channel.

The E63′s gaping front intakes and blacked-out details are befitting of a performance variant, but the make over keeps the model looking as restrained as ever, especially when you consider the wicked-looking Black Series sleds coming from Affalterbach. Don’t expect performance to hold much in reserve, however, as we predict the all-wheel-drive version (RWD models still will be available in Europe) will hit 60 mph in a scant 3.3 seconds.

2014 Mercedes-Benz E-class Lineup

With this photo’s release, just one E-class variant remains under wraps, the E63 AMG wagon. (We have a pretty good handle on what to expect from that one, though: pure, undiluted awesomesauce.) The E will share the Motown stage with the production version of the new compact CLA-class sedan. Look for full details on that one—as well as more on the E63—in the coming days.

2013 Detroit Auto Show full coverage

Source: FULL ARTICLE at Car & Driver