Tag Archives: Richard Edelman

Inside Forbes: It's Fight Night. PR Firms Take On Ad Agencies Over Native Advertising

By Lewis DVorkin, Forbes Staff

As an entrepreneur, there are certain phone calls you never forget. Perhaps nothing beats the one that your funding hit the bank account. Another I vividly remember came in February 2010. “Richard Edelman here,” the voice on the phone said. “Is Lew there?” I nearly fell off my $29 hard-plastic swivel chair, one of four I bought for each team member (a frugal act still viewed as cruel and unusual punishment). “I want to blog about Ad/Slant,” Richard said. True/Slant, my startup, was a different kind of news network. Ad/Slant was part of our revenue model. Out of the blue, I had the CEO of one of the largest public relations companies in the world interested in us. …read more

Source: FULL ARTICLE at Forbes Latest

Public trust in government, business leaders falls

A survey shows that public trust in business, government and media leaders has fallen in the wake of financial and political scandals.

The 2013 edition of the Trust Barometer from U.S.-based public relations firm Edelman shows people increasingly regard experts such as academics or even their peers as more reliable sources of information than institutional leaders.

Edelman’s president and CEO, Richard Edelman, has told The Associated Press that the survey found “a very significant crisis of leadership.”

The results come in the wake of inside trading scandals in the United States, a major corruption case involving Chinese politician Bo Xilai, and reports that major banks manipulated a key interest rate benchmark.

The survey probed the opinions of 31,000 people in 26 countries.

Source: FULL ARTICLE at Fox World News