By Business Wirevia The Motley Fool
Filed under: Investing
IZOD
Focuses on Golf: Brings New Multi-Year Platform to Year’s First Major Golf Tournament
IZOD Sponsoring “MAXIM Clubhouse” and Unveiling Social Media Hub Live from Augusta
NEW YORK–(BUSINESS WIRE)– PVH Corp. [NYSE: PVH] is taking its IZOD brand back to its roots in golf. The IZODGolf platform includes a new ad campaign, multi-year sponsorships of three “Team IZOD“PGA TOUR golfers, and multiple sponsorship activations planned throughout the season. Fans will see several manifestations of the platform in connection with this year’s first major tournament, the Masters, including sponsorship of the “MAXIM Clubhouse”; a robust IZOD social media presence; a launch party on April 10; a building wrap at Washington and Berckmans Roads; and advertising across TV, print and digital.
“We are thrilled to bring golfers the new world of IZODGolf – with a new voice and new mindset,” said Mike Kelly, Executive Vice President of Marketing, PVH. “IZOD is putting a new take on an old American tradition as we look to reach our target consumers, who are the younger golf nuts. Fans will see a strong emphasis on social media at the forefront of all of our activations.”
IZOD‘s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the brand. IZOD will transform the back patio of the clubhouse into the “IZOD Social Media Hub,” where there will be dedicated workstations for both media and brand partners, including PGA TOUR and SB Nation; Google + Hangouts will take place from the hub, as will fan giveaways; and live feeds of golf conversations on various social media networks will be streamed. IZOD will officially open its Social Media Hub with a kickoff party on the night of April 10.
In 2012, IZOD signed three PGA TOUR players—reigning U.S. Open Champion Webb Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer Levin—to multi-year partnerships to form “Team IZOD.”
In March, IZOD debuted its “Living the Dream” commercial featuring Simpson as part of its comprehensive golf-inspired campaign, which includes on-air, print and digital advertisements that are running across NBC Sports, Golf Channel, Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta Espada Golf Club in Cap Cana, Dominican Republic.
Source: FULL ARTICLE at DailyFinance
