Tag Archives: Golf Digest

News, Politics, Government

Golfers: The Most Luxurious US Golf Course Is…

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By Larry Olmsted, Contributor

There are lots of golf course rankings out there, from the biggies, Golf Magazine and Golf Digest, down to individual bloggers with unknown criteria. Of the well-known lists, those from the major golf magazines, almost all use a formula that includes architecture components such as the highly subjective “shot making value,” and history, often awarding points for tournaments no one cares about. There are also rankings of golf resorts, which presumably weigh both the quality of the golf course itself and the resort features such as rooms, dining and spas. …read more

Source: FULL ARTICLE at Forbes Latest

Business, Finance, Occupation & Industry

IZOD Focuses on Golf: Brings New Multi-Year Platform to Year's First Major Golf Tournament

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By Business Wirevia The Motley Fool

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IZOD
 Focuses on Golf: Brings New Multi-Year Platform to Year’s First Major Golf Tournament


IZOD Sponsoring “MAXIM Clubhouse” and Unveiling Social Media Hub Live from Augusta

NEW YORK–(BUSINESS WIRE)– PVH Corp. [NYSE: PVH] is taking its IZOD brand back to its roots in golf. The IZODGolf platform includes a new ad campaign, multi-year sponsorships of three “Team IZOD“PGA TOUR golfers, and multiple sponsorship activations planned throughout the season. Fans will see several manifestations of the platform in connection with this year’s first major tournament, the Masters, including sponsorship of the “MAXIM Clubhouse”; a robust IZOD social media presence; a launch party on April 10; a building wrap at Washington and Berckmans Roads; and advertising across TV, print and digital.

“We are thrilled to bring golfers the new world of IZODGolf – with a new voice and new mindset,” said Mike Kelly, Executive Vice President of Marketing, PVH. “IZOD is putting a new take on an old American tradition as we look to reach our target consumers, who are the younger golf nuts. Fans will see a strong emphasis on social media at the forefront of all of our activations.”

IZOD‘s sponsorship of the “MAXIM Clubhouse” in Augusta is a first for the brand. IZOD will transform the back patio of the clubhouse into the “IZOD Social Media Hub,” where there will be dedicated workstations for both media and brand partners, including PGA TOUR and SB Nation; Google + Hangouts will take place from the hub, as will fan giveaways; and live feeds of golf conversations on various social media networks will be streamed. IZOD will officially open its Social Media Hub with a kickoff party on the night of April 10.

In 2012, IZOD signed three PGA TOUR players—reigning U.S. Open Champion Webb Simpson, two-time PGA Tour winner Scott Piercy and rising star Spencer Levin—to multi-year partnerships to form “Team IZOD.”

In March, IZOD debuted its “Living the Dream” commercial featuring Simpson as part of its comprehensive golf-inspired campaign, which includes on-air, print and digital advertisements that are running across NBC Sports, Golf Channel, Golf Digest, Golf Digest Stix and MAXIM. The commercial was filmed at Punta Espada Golf Club in Cap Cana, Dominican Republic.

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Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Leading Publishers Join The New York Times Company's Ricochet Platform

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By Business Wirevia The Motley Fool

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Leading Publishers Join The New York Times Company’s Ricochet Platform

Ad Age, Condé Nast, Forbes and PEOPLE Digital Among First to Utilize the Digital Marketing Solution

NEW YORK–(BUSINESS WIRE)– The New York Times Company has added Advertising Age, the Condé Nast portfolio, Forbes and PEOPLE Digital to the list of publishers whose content will now be available on Ricochet (www.ricochetmedia.net), the Company’s content marketing platform.

Ricochet allows brands to search and find content from premium publishers, upload their ad creative and share it with their owned media channels and social following. The Ricochet platform (patent pending) creates a unique Web address that binds the brand’s advertising to content for a set duration. During that duration the brand can share the Ricochet links through any of its owned media channels and across social media.

“The involvement of these prominent publishers and titles underscores Ricochet’s position as a platform that provides value and opportunity to both major publishers and prominent advertisers,” said Michael Zimbalist, vice president, research & development operations, The New York Times Company. “As brands increasingly become content providers for their audiences, Ricochet will play an important role as a content marketplace and in so doing generate an entirely new revenue stream for publishers.”

“At Ad Age we consistently identify new technologies for marketers. Those technologies are then used to provide marketing solutions for own advertising partners,” said Allison Arden, vice president, publisher of Advertising Age. “Ricochet allows us to create contextually relevant opportunities for brands while also distributing our award-winning most relevant content through social platforms. It’s a win-win for everyone.”

Drew Schutte, chief integration officer, Condé Nast said: “Since the majority of content shared in the social space is articles from publishers and our titles are renowned for their standards of editorial excellence, our audiences tend to share our content prodigiously, which render them highly influential and therefore highly coveted. With access to Ricochet we are thrilled that marketers will be able to better align with our content as part of their social Web campaigns. This is only the tip of the spear in how we can leverage this kind of break-through technology.”

The 26 Condé Nast titles that will be available through Ricochet are: Allure, Architectural Digest, Ars Technica, Beauty Inc, Bon Appetit, Brides, Traveler, Details, Epicurious, Footwear News, Glamour, Golf Digest, Golf …read more
Source: FULL ARTICLE at DailyFinance