By Business Wirevia The Motley Fool
Filed under: Investing
Interval International’s U.S. Members Traveling More for Leisure and Staying Longer According to Recent Study
MIAMI–(BUSINESS WIRE)– Interval International, a prominent worldwide provider of vacation services and an operating business of Interval Leisure Group (NAS: IILG) , today announced that its U.S.-resident members traveled approximately 24 nights per year for leisure purposes during the last 12 months, and report average annual household income of $121,550, more than twice the median household income according to the U.S. Census Bureau. Approximately one of four earns in excess of $150,000, reinforcing the affluent nature of Interval’s U.S. membership base. In addition, approximately 18 percent indicated that they are likely to purchase additional vacation time in the future.
These are some of the findings from the Interval International 2013 U.S. Membership Profile, which was prepared to assist Interval in developing benefits, products, and services. The observations from the online survey detailed in the report may also be useful to resort developers and prospective industry entrants in designing their products and sales and marketing strategies.
“We’re very pleased to share these positive results that are reflective of an improving U.S. economy. We’re seeing member income levels hold steady and an increase in the nights they’re traveling for leisure, and in length of stay,” said Bryan Ten Broek, Interval’s senior vice president of resort sales and business development for the U.S., Canada, and Caribbean. “It’s also interesting to note that today more than one-third of members own points-based products, which represents a significant increase in recent years.”
More than half (53.5%) of respondents own more than one week of shared vacation ownership time or its equivalent. Of those likely to purchase more vacation time, approximately one in three (33.2%) indicated that they would be most interested in buying in Florida. The next most desired states are Hawaii (26.5%) and California (20.8%).
Those wanting to purchase additional vacations remain most interested in the two-bedroom configuration, with nearly two-thirds (67.2 percent) citing that preference.
Other notable findings from the 2013 U.S. Membership Profile include:
- Nearly two of three earn between $50,000 and $149,999 and nearly one in 10 earn more than $250,000 annually.
- Leisure travel nights during the prior 12 months have increased from an average of 22 in 2011 to 24 in 2013. Approximately 65 percent of total annual leisure nights were domestic (15.9 nights) and 35 percent international (8.4 nights).
Source: FULL ARTICLE at DailyFinance