By Business Wirevia The Motley Fool
Filed under: Investing
Canon U.S.A., Inc. Delivers Its Latest Motion and Still Digital Imaging Solutions at the 2013 NAB Show
Highlights Include Live 4K Workflow Demonstrations in a Full On-Site DI (Digital Intermediate) Suite, Live 4K Broadcast Demonstrations for HD “Ultra-Zoom” Applications, and the Canon Theater
MELVILLE, N.Y.–(BUSINESS WIRE)– At the 2013 NAB Show in Las Vegas, Canon U.S.A., Inc., a leader in digital imaging solutions, will showcase its full line of professional, high-definition imaging equipment for motion picture, television production, video content creation, and still photography at booths C3628 and C4325. Within this year’s booth, Canon will feature a live 4K Workflow Demonstration where visitors will have the opportunity to interact with industry-leading colorists and editors in a 4K DI (Digital Intermediate) suite. In a live color grading session of 4K footage from Canon’s groundbreaking C500 4K camera, on-site professionals will demonstrate the imaging possibilities of Canon’s 4K image capture technology and view the results on Canon’s prototype 4K reference displays, currently under development.
Building off the recent successes of the Canon Cinema EOS C500 4K digital camera’s broadcast capabilities, the Company will be exhibiting a live demonstration of 4K Remote Broadcast, highlighting how spectacular HD broadcast footage can be captured, digitally rendered and cropped for live-action broadcast applications using Canon’s Cinema EOS equipment. Visitors to this demonstration will see, in real-time, the results and stunning coverage that can be used in multiple high-speed productions, including live-action sports.
Exhibiting some of the recent artistry and award-winning footage shot on Canon Cinema EOS equipment, show attendees are welcome to enter a 90-seat Canon Theater to view spectacular footage and testimonials that illustrate HD, 2K and 4K projects including behind-the-scenes footage on how each project was captured. Demonstrating the full breadth of Canon capabilities from image capture through output, the Canon Theater will take visitors beyond capture and feature additional 4K reference display prototypes currently under development.
The Company has also announced and will showcase the new Cinema EOS C100 EF 24-105 Lens Kit, a cost-effective solution to assist cinematographers, including single-person and small cinematography crews, with the ability to purchase and produce high-quality pieces at an affordable price-point.
In addition, visitors to the Canon booth will have the opportunity to touch-and-try a full range of Canon equipment on display throughout the week. Canon products, such as the EOS-1D C Digital Cinema SLR, EF Cinema zoom lenses and various other cameras and accessories will be available to demo.