By Business Wirevia The Motley Fool
Filed under: Investing
Walgreens Balance ® Rewards Program Expands Opportunities to Earn Points for Healthy Behavior
Earning valuable rewards is even easier for more than 60 million members
DEERFIELD, Ill.–(BUSINESS WIRE)– Since the launch of the Balance® Rewards loyalty program, Walgreens (NYS: WAG) (NAS: WAG) has awarded more than 15 million points just for healthy behaviors such as walking. Today, the company announced members can participate in additional health-related activities and goal tracking to earn even more points to redeem for valuable rewards.
Previously, members earned points for physical activity through participation in the Walk with Walgreens™ program, and 10 points were awarded per mile walked. Now, walking, running and weight management goals can be logged and tracked through Steps with Balance Rewards. Members will receive 20 points per mile, as well as 20 points per day for tracking their weight. Users also can log individual frequent activities that will earn points when recorded.
“By enhancing our loyalty program to further promote healthy behaviors, we’re encouraging customers to take steps to help them achieve overall wellness,” said Graham Atkinson, Chief Marketing and Customer Experience Officer, Walgreens. “It’s also another way Walgreens helps people get, stay and live well.”
Members can register for Steps with Balance Rewards simply by signing into their Balance Rewards account online or through the Walgreens mobile app. Additionally, members can sync wireless activity trackers such as Fitbit, Withings and BodyMedia to automatically load the number of steps taken – each device linked will earn 250 points. Fitbit and BodyMedia provide wireless activity trackers, and Withings offers wireless scales.
In order to help participants stay motivated and maintain a healthy lifestyle, Walgreens is making it easy for members to set goals, which earn 250 points for the first goal set, track progress and find encouragement from virtual community members. Members can also promote their participation by sharing their activity badges within social media.
In addition to the expanded healthy living opportunities, customers also can earn points for the following:
- Featured Items: Each week Walgreens and Duane Reade offer select items that are eligible to earn points. These products are featured in weekly ads and can be identified by easy to recognize blue tags.

