By Business Wirevia The Motley Fool
Filed under: Investing
Gartner CEO and Senior Business Executive Survey Shows 52 Percent of CEOs Have a Digital Strategy
Analysts to Discuss the Survey Findings at the Gartner CIO & IT Executive Summit 2013,
June 17-18, Frankfurt, Germany
Gartner Complimentary Webinar on May 7 to Examine the Survey Findings and the Implications This Will Have on IT
STAMFORD, Conn.–(BUSINESS WIRE)– 2013 will be a turning point year as CEOs and senior executives, by a ratio of more than four to one, plan to increase IT investment in 2013, rather than cut it, according to a recent survey by Gartner, Inc. The 2013 Gartner CEO and Senior Executive Survey found that, as macro uncertainties abate, 78 percent of CEOs now feel able to plan their 2013 and 2014 investments and growth.
The Gartner CEO and Senior Executive Survey of more than 390 senior business leaders in user organizations worldwide was conducted between October and December 2012. Qualified organizations were those with annual revenue of $250 million or more. The survey results show that while major political and economic uncertainties obstructed business investment last year, the fog is now clearing, and digital will play a prominent role in CEOs’ 2013 plans.
“This is the year when business leadership teams must commit to investing bravely and deeply to redevelop the technology and information capability of their firms,” said Mark Raskino, vice president and Gartner fellow. “After more than a decade of modest investment and sorting out the basics, it’s time to think ahead. Business leaders tell us they recognize the need to invest in e-commerce, mobile, cloud, social and other major technology categories, and the capabilities they enable. That can’t be done from within existing IT budgets alone.”
Gartner’s CEO and senior executive survey showed that many business leaders think they have a digital strategy, as 52 percent of survey respondents said that they have a digital strategy.
“CEOs and leadership teams must crystallize what they mean by digital strategy and work with a small subgroup from the executive team to define what ‘digital’ means and how it manifests in the broader business strategy,” said Jorge …read more
Source: FULL ARTICLE at DailyFinance
