LAS VEGAS—Kevin Lensing, Director of AMD’s Notebook Product Line, exuded a quiet confidence at a briefing at the 2013 CES show. After hiccups and delays AMD’s APU strategy, which makes the integrated graphics core in the chip an equal partner with the CPU, is starting to gather momentum. Lensing pointed to key design wins for AMD’s APUs, including shiny new laptops and all-in-ones from Vizio, a slick laptop from Asus that’s indistinguishable from a similar Intel-based Ultrabook and HP’s announcement of a budget, touch-based Windows 8 laptop as evidence.

APUs, or accelerated processing units, combine x86 compatible CPUs with the latest AMD Radeon GCN (“graphics core next”) graphics cores. The top model A10 APU mash together a quad core CPU with 384 graphics cores, equivalent to discrete Radeon HD 8600M mobile GPU. The A10’s graphics core offers an uncompromising feature set, including full DirectX 11.1 capability for smooth running operation in Windows 8.

One key design win is Vizio’s line of sleekly designed PCs. Vizio is offering both laptops and desktop all-in-one PCs with AMD APUs plus AMD discrete graphics chips. Vizio’s 24-inch All-in-One Touch PC is one example.

AMD also pointed to the recent release of Asus’ U38 ultrathin laptop. Built into a chassis reminiscent of the Asux UX31A, the U38 was a cooperative design effort between AMD, Asus and Microsoft. The U38 uses an AMD A8-4555M APU and includes a 1920 by 1080 FullHD IPS display with 10-point touch capability.

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