Tag Archives: USAA

4 Money Conversation Parents Need to Have with Freshmen

By FOXBusiness

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By EMILY DRISCOLL

Incoming college freshmen might be stocked up on school supplies, dorm furnishings and the latest tech gadgets, but they also need to be equipped with the right financial guidance before heading off to school.

According to a recent survey of 40,000 first year college students conducted by education technology company EverFi, students are already showing risky monetary behaviors as freshmen.

Of the population of students who had a credit card, 23.7% have more than $1,000 in credit card debt, 35% report typically only making minimum payments and 7.5% admit paying a bill late at least once in the past year.

Discussing financial responsibilities and negative consequences of poor financial habits can help prevent students becoming buried in debt and establish budget skills that will continue into adulthood.

“By the time they’re out and on their own, if they don’t have these skills down, they’re really behind the curve and at a disadvantage,” says Robert Stammers, director of Investor Education at CFA Institute. “It’s so important for parents to take the time to use [college] to really start enforcing these types of financial management rules and use it as a learning experience.”

To avoid panic mid-semester, here’s the four financial topics experts say families should discuss before students leave for campus.

Topic No. 1: Determine Financial Obligations

Creating a budget and determining which party is responsible for what costs can help stave off overspending and late payments.

If parents are financially supporting their child, making a “needs vs. want” list can help students better understand how to live within their means, says Steven Smith CEO of Finicity, maker of money management program Mvelopes.

“Approved purchases could include food, necessary transportation expenses, and a specific amount for clothing,” he says. Be sure to set limits on what is considered appropriate spending for each category.

If students plan to work while in school, it’s important to discuss expectations for how much the student will be working as well as how much they will contribute towards college costs, says Scott Halliwell, certified financial planner at USAA.

“It’s great for [students] in terms of managing their finances so they get the understanding of, ‘I made this money myself and it’s not just my parents giving it to me’ — it really helps with some real life balancing skills,” he says.

Topic No. 2: Discuss Expectations About Credit Card Use

Responsible credit card use is one of the biggest issues for college students, according to experts.

With the CARD Act of 2009 in place, students will likely have to have a parent co-sign on their credit card account, or become an authorized user of their parent’s card.

Halliwell cautions parents about putting their credit score at risk by co-signing for their child without establishing when it’s acceptable to swipe for a purchase.

Why Love and Trust Are Key to Brand Sustainability

By Brendan Byrnes, The Motley Fool

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In the following interview segment, Doug Levy, author and CEO of MEplusYOU, explains how love, trust and transaction are related. The full interview with Doug Levy can be seen HERE, in which he discusses his new book, Can’t Buy Me Like. In the book, Levy tackles the changing marketing space, believing that companies must either adapt or continue to put blind faith in increasingly ineffective advertising. Levy also explains a new era that we’ve entered, dubbed the ‘relationship era’, and describes how this will change marketing for all companies, big and small.

The retail space is in the midst of the biggest paradigm shift since mail order took off at the turn of last century. Only those most forward-looking and capable companies will survive, and they’ll handsomely reward those investors who understand the landscape. You can read about the 3 Companies Ready to Rule Retail in The Motley Fool’s special report. Uncovering these top picks is free today; just click here to read more.

Brendan Byrnes: You cite the Brand Sustainability Map in your book. Could you talk about what that is, and some examples of companies that get high and low marks on that one in particular?

Doug Levy: You bet. First, companies are used to thinking about and measuring transaction; the degree to which people are buying from them.

They often talk about trust, but talk about trust in a way that’s very different from our own understanding of trust. They talk about trust as a means to an end, a way to grease the skids for transaction.

I believe thinking of trust as a means for garnering more transaction is like thinking of a child as another tax deduction, right? It’s more than that. The beauty of the Brand Sustainability Map is that it takes those two factors of trust and transaction, and acknowledges them as distinct factors that you can look at and measure.

You can look at some companies that do particularly well on that, like Target or Amazon ; companies that maybe not everybody has such a strong connection to, or a love of, but at least some people do have a love of.

USAA is another great example of a company that isn’t intending to reach everyone or have a deep relationship with everyone; they’re focused on the military and military families, and they have love among that group. That would be in the upper right, Sustainable Relationship quadrant.

If you move to the lower left, Limited Relationship quadrant, you have American Airlines. American Airlines has had a slogan, “We know why you fly,” which is such a great example of marketing B.S. It doesn’t seem to enter into the way they make decisions or think.

The article Why Love and Trust Are Key to Brand Sustainability originally appeared on Fool.com.


Brendan Byrnes has no position in any stocks …read more
Source: FULL ARTICLE at DailyFinance