Tag Archives: Tim Kopp

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ExactTarget Launches New Guide to Help Marketers Optimize Campaigns for Mobile

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By Business Wirevia The Motley Fool

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ExactTarget Launches New Guide to Help Marketers Optimize Campaigns for Mobile

Research-Inspired Guide Features Practical Advice on Designing for Today’s Mobile Inbox

INDIANAPOLIS–(BUSINESS WIRE)– Global cross-channel digital marketing provider ExactTarget  (NYS: ET) launched a new mobile optimization guide today, providing practical research-driven advice on how to optimize email for mobile devices.

Featuring consumer engagement data from Brazil, Canada, France, Germany, Spain, U.K. and U.S., the new Designing for the Mobile Inbox guide features global insights on how consumers engage with marketing content while on the go.

“Mobile is transforming business, fueling a digital marketing evolution that requires brands to evolve cross-channel campaigns to meet the unique needs of hyper-connected consumers,” said Tim Kopp, ExactTarget’s chief marketing officer. “The proliferation of smartphones and tablets provide marketers a tremendous opportunity to view mobile engagements as part of the path to conversion by delivering data-driven content with a focus on the customer’s overall experience.”

The new guide features actionable advice to help marketers optimize campaigns, including:

  • How to design for touch-enabled devices
  • Best practices in determining subject line and from name
  • How design elements, such as colors, contrast and text size, can affect mobile engagement

“With more than 1 billion smartphones in consumers’ pockets at the beginning of 2013, mobile is driving a second Internet revolution that’s even more profound than the first one,” wrote Thomas Husson and Julie Ask in the Feb. 2013 Forrester Research, Inc. report, “2013 Mobile Trends for Marketers”. “Brands that can serve customers’ situations, preferences, and attitudes in real time on mobile devices will leapfrog the competition and, more importantly, provide their services at a premium.”

To download ExactTarget’s Designing for the Mobile Inbox research report, click here.

The debut of ExactTarget’s Designing for the Mobile Inbox follows the launch of ExactTarget’s latest mobile innovations MobilePush and MobileConnect. MobilePush enables marketers to power push notifications from applications on smartphones and tablets and seamlessly integrate the message with campaigns across email, mobile, social and the Web. ExactTarget’s suite of cloud-based mobile applications also includes mobile optimized email and MobileConnect, an SMS messaging application that makes it easy for marketers to integrate mobile-originated or mobile-terminated messaging into the digital marketing mix. …read more

Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

New Research Finds Online Brazilians Among the World's Most Active with Brands on Facebook, Twitter

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By Business Wirevia The Motley Fool

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New Research Finds Online Brazilians Among the World’s Most Active with Brands on Facebook, Twitter

ExactTarget Study Identifies How Consumers Interact with Brands Across Email, Facebook, Twitter

INDIANAPOLIS–(BUSINESS WIRE)– A new study released today by global cross-channel digital marketing provider ExactTarget (NYS: ET) found online Brazilians interact with brands on Facebook and Twitter more than any other non-U.S. market.

Based on surveys from online consumers in Australia, Brazil, France, Germany and the U.K., ExactTarget’s 2013 Global Executive Summary is the latest report in ExactTarget’s SUBSCRIBERS, FANS & FOLLOWERS series to identify consumer behavior across email, Facebook and Twitter.

Key findings of the research include:

  • Email
    • 78 of online French consumers check email first thing in the morning, compared to 46 percent in Brazil
    • 53 percent of Brazilian subscribers subscribe to brands’ email programs to stay up-to-date with a company’s products, services and offerings, compared to 34 percent in the U.K.
    • 47 percent of online Australian consumers check email as their last online activity, compared to 34 percent in Germany
  • Facebook
    • 77 percent of online Brazilian consumers “Like” a company on Facebook, compared to 43 percent in France
    • 27 percent of Australian consumers check Facebook as their last online activity, compared to 18 in Germany
    • 29 percent of French Facebook users “Like” a brand on Facebook to receive discounts, compared to 49 percent in the U.K.
  • Twitter
    • 26 percent of online Brazilian consumers Follow a company on Twitter, compared to 7 percent in Germany
    • 47 percent of French Twitter users follow brands to stay up-to-date with a company’s products, services or offerings, compared to 45 percent in Australia
    • 42 percent of U.K. Twitter users follow brands for information related to their personal interests, compared to 31 in France

“Digital marketing provides an unparalleled opportunity to transform global business, empowering brands to leverage data to power personalized messages across the channels consumers use most,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s Global Executive Summary provides global marketers the comprehensive insight they need to interact with today’s hyper-connected consumers across email, Facebook and Twitter.”

To download ExactTarget’s Global Executive Summary research report, click here.

The debut …read more
Source: FULL ARTICLE at DailyFinance