Filed under: Concept Cars, Coupe, Performance, Spyker, Specialty, Design/Style
A Compelling Story Counts As Much As Performance
Muller believes there’s room for small, boutique exotics like Spyker.
Following his ill-fated efforts to save Saab, Victor Muller is again back at Spyker Cars as CEO working hard on a comeback for the Dutch-based maker of exotic cars.
You could say he’s a dreamer, like his fellow countryman Henrik Fisker. But having established Spyker as a credible player in the ultra-exclusive exotic car niche and tempered by his experience at Saab, Muller is also a realist about both the capital requirements and the complexities in building automobiles. As volumes grow, the chance increases that even the littlest mistake can derail the whole enterprise.
Muller believes there’s room for small, boutique exotics like Spyker, Pagani and Koenigsegg in a market saturated by supercars from players like Ferrari, Lamborghini, McLaren, VW Group’s Bugatti and even Lexus with its LF-A.
Continue reading Spyker: It’s not just about numbers
Spyker: It’s not just about numbers originally appeared on Autoblog on Fri, 12 Apr 2013 17:44:00 EST. Please see our terms for use of feeds.
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