By Business Wirevia The Motley Fool
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4Licensing Corporation Launches Rocket Monkeys Licensing Program
Animated Action Comedy Broadcast on Nickelodeon and Teletoon
NEW YORK–(BUSINESS WIRE)– 4Licensing Corporation (OTC Link: FOUR), as the worldwide licensing agent for the Rocket Monkeys property, announced today that it has launched a licensing program for this new animated action comedy series. Rocket Monkeys is currently being broadcast on Nickelodeon networks on a global basis and on Teletoon in Canada. Through an agreement with Breakthrough Entertainment, 4Licensing Corporation (4LC) is managing the marketing, promotion and licensing initiatives of this delightfully quirky animated children’s series.
Rocket Monkeys launched on Nickelodeon earlier this month and introduces the universe to brothers Gus and Wally, two hapless “Monkeynauts” who cause more intergalactic calamity than they could ever prevent as they pursue important missions! The show is created by Dan Abdo and Jason Patterson, and developed by Alex Galatis and Mark Evestaff (who also serves as the show’s producer). Executive Producers include Ira Levy, Joan Lambur and Peter Williamson. Partial funding for Rocket Monkeys is provided by the Shaw Rocket Fund.
“With the launch of the Rocket Monkeys licensing program, we are introducing a brand that will entertain and captivate children all around the world,” said Bruce R. Foster, Interim Chief Executive Officer of 4LC. “We are excited to be working with a children’s property that is as action-packed and adventurous as it is quirky and humorous. We are confident that the series’ multi-faceted elements combined with the broadcast support of Nickelodeon worldwide and Teletoon in Canada will enhance the appeal of Rocket Monkeys, and consumer interest in the property will expand well beyond the television screen into engaging merchandise,” Foster added.
4LC’s comprehensive licensing and marketing program will capitalize on the Rocket Monkeys characters and will focus initially on the toys, apparel, games and trend products categories. Spearheading the licensing program for Rocket Monkeys is industry veteran Suzen Tran, Senior Vice President of Licensing for 4LC.
About 4Licensing Corporation – 4LC is a licensing company specializing in youth-oriented markets and specialty brands. Through its subsidiaries, 4LC licenses merchandising rights to popular children’s television series, properties and product concepts; builds brands through licensing; develops ideas and concepts for licensing; and has begun to forge new license relationships in the sports licensing industry and in developing private label goods to be sold to retail or directly to consumers.
Source: FULL ARTICLE at DailyFinance