By The Huffington Post News Editors
By Tim Kelly and Malathi Nayak
TOKYO (Reuters) – Sony Corp is expected to showcase a new PlayStation console on Wednesday in a pre-emptive strike against Microsoft Corp‘s bid to make its Xbox the world’s leading hub for household entertainment.
The rare PlayStation event in New York comes amid industry speculation that Microsoft is set to unveil the successor to its Xbox 360, which beats the seven-year-old PlayStation 3’s online network with features such as voice commands on interactive gaming and superior connectivity to smartphones and tablets.
“Their focus is on establishing a beachhead for the next generation of consoles, and that’s what February 20 is all about,” said P.J. McNealy, CEO and founder of Digital World Research. “The reality is they have been playing catch-up.”
Pushing ahead of Microsoft’s Xbox and Nintendo Co Ltd’s new Wii U could help Sony revive an electronics business hurt by a dearth of hit gadgets, a collapse in TV sales and the convergence of consumer interest around tablets and smartphones built by rivals Apple Inc and Samsung Electronics Co Ltd.
Tablets and smartphones already account for around 10 percent of the $80 billion gaming market. Those mobile devices, analysts predict, will within a few years be as powerful as the current slew of game-only consoles.
After six years, Sony PlayStation sales are just shy of Xbox’s 67 million installed base and well behind the 100-million selling Wii, analysts said.
A lackluster launch in November of the Wii successor, the Wii U, gives Sony a chance to focus on toppling Microsoft as all three battle the encroachment of casual gaming on tablets and smartphones. Nintendo cut its sales target to 4 million machines from 5.5 million for the year ending March 31.
STREAMING
Microsoft’s answer to the casual gaming threat has been software that gives users extra content and allows them to surf the Internet from their mobile devices. The Xbox already streams Netflix and ESPN and links to tablets and smartphones using Windows or Apple’s iOS and Google Inc’s Android. Sony’s PS3 online network has lagged.
“For Sony, they have to come out …read more
Source: FULL ARTICLE at Huffington Post