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Tag Archives: Progressive Insurance
Progressive® Insurance Offers Discounted Trailer Truck Skirts
By Business Wirevia The Motley Fool
Filed under: Investing
Progressive® Insurance Offers Discounted Trailer Truck Skirts
Lower cost on AeroFlex Trailer Skirts allows truckers to start seeing financial benefits sooner
MAYFIELD VILLAGE, Ohio–(BUSINESS WIRE)– With the price of diesel fuel constantly changing, Progressive® Insurance is offering truckers discounted AeroFlex Trailer Skirts. These trailer skirts can increase fuel efficiency by up to 5 percent. Normally retailing for more than $1,100, truckers can now buy them at select Progressive Network Repair Shops for just $700. The deal is open to any trucker, not just Progressive customers.
“Justifying a trailer skirt purchase can be a challenge for smaller companies and owner-operators, so we are offering more than $400 off the list price so the skirts will pay for themselves sooner,” said Craig Sensowitz, marketing process manager at Progressive Insurance. “To keep installation convenient for owner operators, we strategically picked the network repair shops that are carrying the skirts to geographically cover the country. That way, truckers won’t have to venture too far from their normal route to get one installed.”
To see the trailer skirts, access a fuel savings calculator and view a map and list of the Network Shops carrying the skirts, visit http://www.progressive.com/trailerskirt. In addition to the reduced price, the trailer skirt comes with an extended seven-year warranty, instead of the standard three-year warranty.
The purchase of a trailer skirt at a Progressive Network Repair Shop will also include a wrapped skirt with Progressive’s logo on the side. Shipping is included in the purchase of the skirt; however the purchaser will have to pay for installation.
About Progressive
The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach it whenever, wherever and however it’s most convenient—online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.
Progressive offers insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles and homes. It’s the fourth largest auto insurer in the country, the largest seller of motorcycle insurance and a leader in <a target=_blank
From: http://www.dailyfinance.com/2013/04/11/progressive-insurance-offers-discounted-trailer-tr/
Progressive® Insurance Survey: 63% of Drivers Don't Know They Pay Higher Car Insurance Rates to Subs
By Business Wirevia The Motley Fool
Filed under: Investing
Progressive® Insurance Survey: 63% of Drivers Don’t Know They Pay Higher Car Insurance Rates to Subsidize Bad Driving of Others
New “Rate Suckers” national marketing campaign educates, empowers consumers to take control with Snapshot®
MAYFIELD VILLAGE, Ohio–(BUSINESS WIRE)– Would you be upsetto learn you’re paying more for car insurance because of others’ bad driving habits? Progressive® Insurance recently surveyed 500 consumers about their knowledge of auto insurance pricing and found:
- 63 percent of respondents didn’t know that the bad driving of others affected their car insurance rates
- Men were less likely than women to think bad drivers affect everyone’s rates
- At 30 percent, young consumers (ages 18-34) had the lowest awareness of any age group
- 89 percent of respondents said they would be upset if they found out they’re paying more to offset the costs of underpriced drivers
In its new, national integrated marketingcampaign launching today, Progressive brings a problem most drivers don’t know they have into sudden focus. In the ads, which will complement the Superstore campaign currently in the market, “Rate Suckers” jump and attach themselves to passing cars. The solution is Snapshot, which repels Rate Suckers once plugged into the car’s onboard diagnostic port.
“A Rate Sucker is simply an over-the-top manifestation of an underpriced driver and can be anybody—your mom, the guy next door, the waiter at your favorite restaurant,” said Jeff Charney, Progressive’s chief marketing officer. “We all probably know somebody we’re subsidizing. Snapshot helps solve that problem; showing consumers that their good driving can reduce the impact other drivers have on their rate. This campaign is our line in the sand to the industry and a wakeup call to consumers.”
Insurance companies commonly price consumers by comparing them to drivers with whom they share basic characteristics, like age, gender, or vehicle year, make and model. These factors do not directly reflect individual driving habits, but until Snapshot, there wasn’t a simple, reliable way to include how a driver actually drives when calculating a customer’s rate. The result: Rate Suckers paying less than the risk they present, and good drivers paying …read more
Source: FULL ARTICLE at DailyFinance
Marketing: What Not to Do
By Brendan Byrnes, The Motley Fool
Filed under: Investing
In the following interview segment, Doug Levy, author and CEO of MEplusYOU, explains how caring more can actually make you more successful. The full interview with Doug Levy can be seen HERE, in which he discusses his new book, Can’t Buy Me Like. In the book, Levy tackles the changing marketing space, believing that companies must either adapt or continue to put blind faith in increasingly ineffective advertising. Levy also explains a new era that we’ve entered, dubbed the ‘relationship era’, and describes how this will change marketing for all companies, big and small.
One of the examples Levy gives of a company failing to connect with customers is McDonald’s . After making investors rich in 2011, McDonald’s has been one of the worst-performing blue chip stocks of 2012. Our top analyst on the company will tell you whether you should be worried by this trend, and he’ll shed light on whether McDonald’s is a buy at today’s prices. Click here now to read our premium research report on the company.
Brendan: Another thing you cite in the book is companies that are doing it the wrong way. You say McDonald’s, Progressive Insurance , United Airlines , at least in some instances. Could you talk about that a little bit?
Doug: Yeah, sure. I’ll start with the last one you mentioned, United Airlines, because it’s such a good example of how marketing has shifted.
It used to be that it was the marketer’s job to shape perception of the brand, to define what the brand is. To that end, United has spent billions of advertising dollars trying to shape a message. They’ve done that with ads that show beautiful airplanes in the sky, and this amazing flying experience. They use George Gershwin’s “Rhapsody in Blue,” this uplifting tune, to talk about the experience of flying on United.
There’s only one problem; that’s not the experience of flying on United. The actual experience is not the beauty of the ads, it’s pretty darn ugly; reduced services, pay-as-you-go food, lost luggage. So, though they’ve spent these billions of ad dollars, the actual experience that people have is what’s actually resonating.
Brendan: What was the example? The guy with the guitar?
Doug: Yeah, it’s such a great example. Dave Carroll was on a plane. He was looking out the window before the plane took off. This band leader was going to a gig and looked out the window, and he saw a guitar being thrown across the runway, and when he arrived his guitar was broken.
Being an enterprising musician, he penned a tune about it and recorded a video which he put on YouTube, which was seen more than 10 million times, and the stock dropped in the next few months 10%. Analysts wondered whether it had to do with Dave Carroll and his video.
Brendan: That’s got to drive marketers crazy, because that’s not really something they can control. McDonald’s, they …read more
Source: FULL ARTICLE at DailyFinance