Tag Archives: News Feeds

Business, Finance, Occupation & Industry

Facebook Welcomes Investors Home

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By Evan Niu, CFA, The Motley Fool

2013 Ford Explorer Sport in Yosemite with trees - front three-quarter view

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Today was a big day for Facebook . For the past week, investors have been scratching their heads wondering what the social network would unveil today at its media event, with the only clue being that it would have something to do with Google Android.

The company introduced Facebook Home, a layer of services that sits on top of Android phones. Shares are up almost 3% following the event, so investors are welcoming Home with open arms (and buy orders).

Facebook Home isn’t just an app; rather, it’s a set of Facebook’s services and features that gets integrated into Android devices. Mark Zuckerberg noted that smartphone usage is predominantly app-driven today. Even when you want to see what your friends are doing, you have to access various apps. Home seeks to put people first.

The company will accomplish this by replacing the home screen and lock screen with what it calls the “Cover Feed,” which displays what friends are currently doing. There will also be integrated messaging and notification capabilities. There is still a familiar app-launcher, but friends will take the spotlight.

HTC First. Source: Facebook.

The company has initially partnered with HTC and AT&T , and the first phone with Facebook Home will be, appropriately, the HTC First. AT&T scored early exclusivity not only with the First, but also with the first batch of Home-enabled smartphones. HTC‘s partnership is interesting, as Facebook Home would seemingly undermine its own new Blinkfeed feature found on its new flagship One device, which pretty much does exactly what Cover Feed does.

Facebook will also release Home in Google Play to open up all Android devices for integration. The company is also opening up a Facebook Home Program for other OEMs that want to add Home pre-installed out of the box.

Investors are encouraged by the fact that Facebook will eventually, though not at first, include ads in Home. That way Facebook can monetize Home in much the same way “sponsored stories” in its News Feeds have become a revenue generator.

After the world’s most hyped IPO turned out to be a dunce, most investors probably don’t even want to consider shares of Facebook. But there are things every investor needs to know about this company. We’ve outlined them in our newest premium research report. There’s a lot more to Facebook than meets the eye, so read up on whether there is anything to “like” about it today, and we’ll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Facebook Ads Coming to Desktop News Feeds

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By Tim Beyers, The Motley Fool

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Avoiding Facebook advertising is about to get harder. The social network is undertaking a test that places ads in users’ desktop News Feeds.

“Allowing advertisers to reach people in News Feed is important because people spend more time in News Feed than any other part of Facebook. We also believe that ads delivered through [Facebook Exchange] will create more relevant ads for people,” the company said last night in a blog post.

Facebook introduced Exchange, a tool for targeting ads based on browsing history, last fall in hopes of  displaying more relevant pitches on the right side of the desktop app screen. The new system allows ads to be placed both on the right side and contextually, in Facebook News Feeds.

For now, Facebook says it is conducting a “closed alpha” test with a small number of demand-side advertising platforms, including TellApart, MediaMath, and Nanigans. The company says it plans to bring in additional partners in the coming weeks.

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The article Facebook Ads Coming to Desktop News Feeds originally appeared on Fool.com.

Fool contributor Tim Beyers is a member of the 
Motley Fool Rule Breakers
stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn’t own shares of any of the stocks mentioned in this article at the time of publication. Check out Tim’s web home and portfolio holdings or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.The Motley Fool owns shares of Facebook. The Fool has bought calls on Facebook. Motley Fool newsletter services have recommended buying shares of Facebook. The Motley Fool has adisclosure policy. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Try any of our Foolish newsletter services free for 30 days.

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Source: FULL ARTICLE at DailyFinance