Tag Archives: New Coke

Why the Start button is Microsoft's 'New Coke' moment

Companies make bad decisions all the time. Some of those decisions do irreparable harm, but others—like forcing users to boot to the new Modern interface in Windows 8, and taking away the Start button—can be reversed. Microsoft needs to ask whether it makes sense to backpedal.

There is new speculation that Windows 8.1, known as Windows “Blue,” will allow users to bypass the Modern interface and boot straight to desktop mode, complete with the Start button.

Retronaut

Once upon a time in 1985, a carbonated beverage called Coca-Cola was by far the dominant leader of its market. However, Coca-Cola’s corporate geniuses decided to scrap the guarded, secret recipe to launch something called New Coke.

It was one of the most spectacular debacles in the history of product marketing. (New Coke makes Microsoft Bob, 10 years later, seem brilliant.) After a customer backlash, Coca-Cola brought back the original recipe under the new name of Coke Classic, but stubbornly hung on to New Coke for awhile, even rebranding it as Coke II. Many credit the return to Coke Classic for saving the brand from complete meltdown.

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From: http://www.pcworld.com/article/2035384/why-the-start-button-is-microsofts-new-coke-moment.html#tk.rss_all

Can Facebook's Home survive its own execution?

By Bill Fischer, Contributor Strategy is choice and execution. It’s not one, or the other, it’s both. If you have a good idea, it’s only as good as your ability to execute on that idea.  It’s entirely possible to turn a good idea into an unfortunate outcome, and successful firms are not at all immune from this. Kodak’s Kodamatic instant camera, New Coke, and Frito-Lay’s adoption of Olestera, were probably all good ideas, at least in some point in their consideration, yet it was their inept execution that made them memorable. Boeing’s 787 Dreamliner is living this nightmare right now!  This week,  Facebook’s launch of ‘Home’ provides us with yet another possible illustration of how this should work, or not.  Just how well is this initiative likely to play out?

From: http://www.forbes.com/sites/billfischer/2013/04/11/can-facebooks-home-survive-its-own-execution/

These Companies Are Raising Their Dividends, But Should You Invest?

By Caroline Bennett, The Motley Fool

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As your parents might have told you once, when a company loves its shareholders very much, it sometimes offers a periodic dividend to show it. Then, if its financial affairs continue to go well, the company will occasionally boost its payout amount. A few big name companies have recently lifted their dividends by a considerable amount. Here’s one that’s doing everything right and another that looks a little dubious.

A fizzy payout
Ah, the joy of Coca Cola . Few companies could survive a disaster as big in scale as New Coke, but somehow this company did it, and over 25 years later, Coke is still a dominant player on Wall Street. Seeing as it produces the most widely consumed non-alcoholic beverage in the world, this makes perfect sense.

It may not be surprising, but one of the most high-profile companies in the world is also one of the stock market‘s longest-serving Dividend Aristocrats. Coke announced on Feb. 21 that it would raise its quarterly dividend by 10%, extending a streak that has run for half a century. Even as society looks on the dark side of sugary drinks, Coke continues to bring in enormous annual revenues and retain solid profit margins.

Instrumental dividend
Coke might be dependable, but some other companies are offering bigger dividends that might be more volatile. Texas Instruments recently announced a sizable payout increase of 33%. Additionally, the company will be expanding its share buybacks. These are two moves that investors generally love to see from companies, but in the case of Texas Instruments, is it that great of a strategy?

Generally, a buyback and dividend of this magnitude happen when a company is thriving. A boosted dividend indicates that financials are on enough of an upswing that the business will not only stay afloat but grow even further after it issues the changes. Meanwhile, share buybacks solidify morale among investors: The stock increases in value if there are fewer shares available for purchase.

Based on Texas Instruments‘ recent performance, though, returning more capital to shareholders doesn’t entirely make sense. Quarterly revenues have decreased 4% since Dec. 2012, and its annual revenue has dropped 8% since 2009. One potential reason for the dividend is that Texas Instruments has spare change left over after letting go of more than 500 workers and is trying to get investors excited about the company again. It might seem tempting to jump on this train after the news of the dividend, but it’s wiser for your bank account to wait and see how the company fares following these new changes.

Divi-do’s and don’ts
When a company raises its dividend by a large percentage, it may be too tempting to buy. The truly Foolish investor, however, knows how to identify a strong financial structure from a weak one. Coca-Cola is an easy example of a Dividend Aristocrat guaranteed to pay off, but Texas Instruments proves that even if the payout is big, the company …read more
Source: FULL ARTICLE at DailyFinance