By Bill Fischer, Contributor Strategy is choice and execution. It’s not one, or the other, it’s both. If you have a good idea, it’s only as good as your ability to execute on that idea.  It’s entirely possible to turn a good idea into an unfortunate outcome, and successful firms are not at all immune from this. Kodak’s Kodamatic instant camera, New Coke, and Frito-Lay’s adoption of Olestera, were probably all good ideas, at least in some point in their consideration, yet it was their inept execution that made them memorable. Boeing’s 787 Dreamliner is living this nightmare right now!  This week,  Facebook’s launch of ‘Home’ provides us with yet another possible illustration of how this should work, or not.  Just how well is this initiative likely to play out?

From: http://www.forbes.com/sites/billfischer/2013/04/11/can-facebooks-home-survive-its-own-execution/