The Last of Us developer Naughty Dog had to request the game be focus tested on female players as well as male, after the research firm it was working with was planning on running it by male gamers only.
In an interview with The Escapist, the company’s creative director Neil Druckman explained how the studio stepped in after discovering the notion of polling female gamers for their take on the upcoming apocalyptic adventure game wasn’t on the table.
As Druckman tells it, “Another aspect that influences how a game is promoted is focus-testing. Players are rounded up and are asked to view materials and answer some quantitative and qualitative questions about it.
Source: FULL ARTICLE at IGN Video Games