By Dale Buss, Contributor It’s a good thing for Tim Allen that his return to TV comedy in ABC’s Last Man Standing is being so well-received. Because it appears as if the actor’s long-standing and respected gig as the mellifluous voiceover for Chevrolet ads has reached its end. Chevy plans to break the first TV spots under its new “Find New Roads” tag line as early as Super Bowl Sunday, February 3, or even before. And while GM has stuck with its pledge made last spring not to place commercials during the actual Big Game itself, Chevrolet executives clearly are eager to begin to execute against the new brand positioning that is replacing the less-than-effective “Chevy Runs Deep.” Whether new TV ads begin appearing on Super Bowl Sunday “hasn’t been determined yet,” Chris Perry, Chevy’s CMO, told me at the North American International Auto Show in Detroit last week. The company said upon unveiling the new slogan earlier this month that creative executions would begin occurring during the first quarter. And “Find New Roads” already is appearing in Chevrolet’s exhibit at the Detroit show as well as on the web site for its new 2014 Chevrolet Corvette Stingray that was unveiled at the NAIAS press preview on January 13. As far as Allen — a Michigan native and avowed car nut who also voices the successful “Pure Michigan!” tourism-advertising campaign — is concerned, Perry said, it’s “not definite” whether he’ll return to voice for the new slogan. “It’s that way with any new campaign,” Perry said. Hmm. If Allen is still in the cards for a new “Find New Roads” TV ad that would run, say, on Super Bowl Sunday, that would make for some incredibly quick production work between now and then. Presumably, of course, Chevy made its decision about Allen weeks or months ago and apprised him of it, and new initial ads under the “Find New Roads” campaign, with or without him, already are in the can. In any event, if Allen truly is out as Chevy’s pitchman even though his voice work has been widely lauded as perhaps the best thing about the lame “Chevy Runs Deep” campaign, it would be a clear sign that Chevy wants to get as far away as possible from that positioning. It would be finding a new road indeed.
Source: FULL ARTICLE at Forbes Latest
Tag Archives: NAIAS
Why attend car shows when photos are a swipe away?
Why go to a crowded auto show when you can glimpse dozens of new models on the internet?
Because you can’t catch a whiff of that new car smell through your iPhone.
Photos can’t re-create the smell of leather seats or the smooth feel of a hood. At this year’s North American International Auto Show in Detroit, which opens to the public Jan. 19, visitors can see 500 cars and trucks spread over 18 carpeted acres. At least 800,000 people are expected to take in all the shiny models, amid the bright lights and thumping mood music.
The biggest draw will be the first new Corvette in nine years. Technology lovers can see an experimental concept from electric carmaker Tesla and a diesel version of the Jeep Grand Cherokee. Young buyers can check out a small SUV concept from Honda. Big spenders — and big dreamers — can take a gander at the new Bentley convertible.
But for all the gleaming metal, most models won’t be new to fans. Corvette lovers have been salivating over drawings posted on the Web. Spy cameras snapped an Acura MDX last fall, months before its official debut in Detroit. Mercedes has already released photos of its E-Class coupe and convertible.
But even with all those spoilers, visitors keep flocking to Detroit and other auto shows. They want to touch the cars, check out the trunk space or just hop in.
“You can’t do enough on a screen. You can’t crawl inside and get a feel for it,” says Rod Alberts, a 23-year veteran of the Detroit show who is now its executive director.
Detroit is one of 65 shows that will be held in the U.S. this year, from a tiny one in Toledo to New York and Chicago gatherings that attract more than 1 million visitors each year. Detroit has been holding an auto show almost continuously since the early 1900s, when local dealers lined up a handful of cars alongside fishing and hunting gear.
More than half of visitors at the Detroit show are shopping for a new car, according to informal polls. And with car sales stronger than they’ve been in five years, attendance at NAIAS and other shows could be higher in 2013, after slipping during the recession. Car sales rose 13 percent to 14.5 million last year and could reach 15 million in 2013.
The auto show is the ideal venue for shoppers because they can browse without being pestered by salespeople, says Michelle Krebs, a senior analyst with car buying site Edmunds.com.
“It’s like the circus. It’s the only place you can see it under one roof,” she says.
It’s also a circus for car companies. Literally. Infiniti will use performers from Cirque du Soleil to introduce its new small car in Detroit.
“Auto shows are one of the rare moments that the brand can meet the customer, shake their hand, look them in the eye and say, ‘This is who we are,'” says Jim Farley, Ford’s global marketing director.
Car companies had to cut back on their displays during the downturn. Most are no longer doing the kinds of expensive stunts they did at the Detroit show before the sobering recession, which forced them to close plants and lay off thousands of workers. In 1992, then-Chrysler chief Bob Lutz drove the new Jeep Grand Cherokee through a plate glass window. This year, Lutz will be talking to a holographic image of Thomas Edison at the display of electric-truck maker Via Motors.
And the element of surprise is gone. Icons like the Ford Mustang and Dodge Viper were seen for the first time when sheets were pulled off of them in Detroit. As recently as 2000, there were audible gasps when General Motors revealed the ungainly Pontiac Aztek.
“There isn’t going to be that sort of shock and awe that you had at earlier shows,” says Justin Hyde, senior editor of the Yahoo Autos’ Motoramic blog.
Bloggers are already abuzz about whether a new Ferrari supercar will appear next year in Detroit.
Still, Hyde says, the show is the best place to get a lot of information about cars in a global market that’s become huge and fractured. More than 6,000 journalists from 70 countries will attend two days of media previews starting on Monday, giving the show a reach far beyond Detroit. That’s up from just 850 journalists 25 years ago.
Nissan is one of several brands that pulled out of the Detroit show in recent years, only to return when they realized its impact. This year, Nissan is going all out, even appealing to the sense of smell in its display. It plans to pump a green tea-like fragrance into its Detroit exhibit.
The idea? To put visitors at ease. And maybe get them to part with a little green of their own.
Source: FULL ARTICLE at Fox US News
Official: Chevy filling its NAIAS stand with 5 models not sold in US
Filed under: Detroit Auto Show, Minivan/Van, Sedan, Crossover, Chevrolet
When the Detroit Auto Show opens to the public next week, we’re sure the Chevrolet booth will get plenty of attention thanks to the all-new Corvette and Silverado, but visitors will also be able to see a handful of cars not even available in the US. A day after introducing us to a new global marketing campaign titled “Find New Roads,” General Motors has announced that it will be bringing five popular global products to the Chevy stand in Detroit to “show off the depth of Chevrolet’s global product lineup.”
Although it isn’t clear what sort of play General Motors has in mind by bringing international products to Detroit, we do know that the five products will be the Chevrolet Spin, Onix, Sail, Orlando and Trax. In terms of which car we could see coming here, if any, it would probably be the Spin – a small people mover (pictured above) currently sold in China and South America. The Orlando and Trax have already been shot down for US consumption, the Sail is a small sedan riding on the same platform as the Spark and Sonic and the recently introduced Onix is planned to be a Brazil-only vehicle.
We’ll have to wait until next week to see what kind of plans Chevy has for these products in regards to the US market, but until then, you can see each of the five cars above and read more in the press release posted after the jump.
Continue reading Chevy filling its NAIAS stand with 5 models not sold in US
Chevy filling its NAIAS stand with 5 models not sold in US originally appeared on Autoblog on Thu, 10 Jan 2013 10:13:00 EST. Please see our terms for use of feeds.
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Source: FULL ARTICLE at Autoblog