By Jonathon Keats, Contributor
Three-and-a-half decades before the first Store, there was the Apple Boutique. Located in London on the corner of Baker and Paddington Streets, and decorated with a four-story-tall rainbow mural, the retail shop was opened by the Beatles in 1967 as a “psychedelic Garden of Eden for lovers of hippie gear”. Clothing ran the gamut from trippy to granny to pseudo-Gypsy, and as far as customers were concerned, all of it was free. Within ten months, shoplifting and mismanagement had put the store £200,000 in debt. So George Harrison and John Lennon announced that the boutique was closing, and gave away the rest of the stock to anyone who walked through the door. …read more
Source: FULL ARTICLE at Forbes Latest




