Adobe Transforms MAX Into the Creativity Conference

New Focus for Event Explores the Ideas, Inspirations and Technologies that Push the Boundaries of Creative Thinking

SAN JOSE, Calif.–(BUSINESS WIRE)– Adobe Systems Incorporated (NAS: ADBE) today announced featured luminary and breakout sessions at Adobe MAX, The Creative Conference, taking place May 4-8, 2013 at the Los Angeles Convention Center and Nokia Theatre. The four-day event includes a packed lineup of keynotes, luminary sessions, training workshops and sneaks presented by the best in the industry, including graphic designer and illustrator Paula Scher, multimedia artist Phil Hansen, designer and writer Rob Legato, photographer Erik Johansson and EA chief creative officer Richard Hilleman.

MAX will convene more than 5,000 industry leaders to exchange ideas, get inspired and explore how creativity is changing the world. The conference will feature highly anticipated MAX keynotes hosted by Adobe’s senior vice president and general manager of Digital Media, David Wadhwani that will explore the dramatically changing creative process and major advancements in technology. Adobe is expected to unveil a milestone update to Adobe® Creative Cloud™ at the event. Each full conference pass includes a one year Adobe Creative Cloud membership.

Luminary Sessions

Luminary sessions will expose attendees to new ways of thinking about creative projects and some of most innovative, boundary-pushing, experimental work out there. Highlighted luminary sessions include:

• Jessica Walsh (design): The Importance of Play in Innovation
• Greg Gorman (photography): Celebrity Portraiture: Behind the Scenes with Greg Gorman
• Jeffrey Zeldman (Web): Ten Commandments of Modern Web Design
• karlssonwilker (design): Creativity, Technology, and karlssonwilker
• Jacob Rosenberg (video): Dust to Lightening: The Unique Storytelling of Bandito Brothers
• Scott Belsky (Web): Behance: Connecting the Creative World

Redesigning the MAX Identity

In reimagining every aspect of Adobe MAX, the company challenged designers to rethink the MAX brand and design a new logo that embodied the new creative spirit of MAX. Top design …read more

Source: FULL ARTICLE at DailyFinance