Coca-Cola and Celebrity Chef Ingrid Hoffmann Partner to Bring the Fiesta Home This Cinco De Mayo

The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday

ATLANTA–(BUSINESS WIRE)– The Coca-Cola Company and Ingrid Hoffmann are coming together to provide families with simple recipes and fun party ideas to celebrate this Cinco de Mayo. Inspired by her new book “Latin D’Lite” and Coca-Cola’s wellness programs, Hoffmann created meal solutions to help families make smarter choices this holiday.

“With our 126-year history of bringing people together, we know that great food and a good party bring friends and families even closer,” said Lauventria Robinson, VP Multicultural Marketing, Coca-Cola North America Group. “With the help of Ingrid Hoffmann, we’re taking a different approach to Cinco de Mayo and hope to inspire families to spend time together, and host their very own Mexican fiesta filled with fun, family-friendly activities.”

Cinco de Mayo is celebrated with parades and street festivals in cities and towns across the United States. This holiday commemorates Mexican culture and history; it provides the opportunity for families to both celebrate Mexico‘s rich traditions and start some new ones, too.

“Any excuse is a good excuse to spend time with family and friends – and I like to do it in a healthy way,” said Hoffmann, host of The Cooking Channel’s Simply Delicioso. “I am excited to share some of my favorite Mexican recipes and fun party ideas to help families bring the fiesta home, and enjoy a delicious meal.”

This year, as part of the effort to provide everyone in the family with an authentic experience, Coca-Cola, Fanta and Sprite made in Mexico Fiesta 24-packs will be available at participating retailers for a limited time. These refreshing beverages may be paired with a variety of Mission® Mexican food products including tortillas, chips, salsas and dip. The beverage and food bundle offers instant redemption coupons.

The My Coke Rewards® digital platform features party planning tips, cooking videos, recipes in English and Spanish, and a variety of prizes. Consumers are encouraged to enter My Coke Rewards codes and Mission UPC codes for a chance to win daily prizes, including Coke and Mission products for a year.

There are many ways to celebrate …read more

Source: FULL ARTICLE at DailyFinance