The daily Street analyst drama surrounding Apple shares continues unabated. After a rebound rally yesterday to reclaim the $400 billion market cap threshold, shares woke up to selling pressure first thing in the morning. At the morning’s low, the iPhone maker broke back below that $400 billion valuation by a hair.
There were two clear reasons for the investor pessimism in the form of analyst downgrades.
A first opinion
First came Berenberg, which downgraded its rating on Apple by two notches. What was previously a buy has gone straight to “sell” in Berenberg’s opinion. Analyst Adnaan Ahmad believes that smartphone plays are no longer an attractive investment, following three years of healthy growth. Ahmad makes comparisons to what happened in the broader handset industry 10 years ago. In that case, unit volumes peaked in developed markets and companies subsequently found growth in emerging markets.
The challenge is that emerging markets represent lower-price segments of the market, which has the potential to squeeze margins due to the reduced pricing power. The analyst predicts that Apple’s gross margins will fall from the 45% to 50% level down to roughly 35% over the next three years. Notably, Ahmad also cut his rating on Apple’s archenemy Samsung.
He sees both companies peaking and future growth coming from margin-dilutive sources, which will contribute to fundamentals throughout the industry deteriorating. This effect will subsequently trickle down through the supply chain as OEMs look to preserve margins by reducing component costs.
Berenberg similarly has sell ratings on other smartphone component plays, including Imagination Technologies, Qualcomm , and Foxconn International, among others. Those three companies all happen to be Apple suppliers in some form or fashion. Apple licenses mobile GPU designs from Imagination, buys basebands from Qualcomm, and Foxconn does the assembling.
Surprisingly, Berenberg separately reiterated a buy rating on ARM Holdings , another smartphone supply chain pick that also provides processor IP to Apple. This is notable because I’ve long questioned ARM’s monetization and role in the value chain relative to some of its licensees like Qualcomm, who add more value in the supply chain. Qualcomm also just boosted its dividend and buybacks on the fundamental strength of its business.
ARM‘s valuation is a little frothy at the moment and I think it’s gotten ahead of itself, even as it tapped a fresh 52-week high yesterday. If you compare the three, Qualcomm and Apple offer much more attractive valuations.
AAPL P/E Ratio TTM data by YCharts.
This is why it’s peculiar to rate them both at “sell” while ARM earns a buy rating.
A second opinion
Citi also chimed in with negative news. The investment bank is keeping a neutral rating on Apple, but has toned down its price target from $500 to $480 after reducing its estimates on iPhone and iPad sales in the near term. The 9.7-inch iPad is seeing demand fall, which Citi believes is a result of tablet market share loss.
The analyst …read more
Source: FULL ARTICLE at DailyFinance