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More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices, Accordi

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By Business Wirevia The Motley Fool

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More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices, According to Research from IAB, InMobi & Viggle


Educating Users About Device and Network Security Would Help Drive More Adoption

NEW YORK–(BUSINESS WIRE)– With tax day fast approaching, the Interactive Advertising Bureau (IAB) today released “Mobile and Money,” a new study conducted in partnership with InMobi and Viggle, that looks at how mobile users are leveraging smartphones and tablets to manage their personal finances. Findings show that a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues – real or imagined – that financial services marketers need to better address.

According to the report, nearly two out of three respondents (58%) regularly use their bank’s mobile app, while another 25 percent are aware of the app, but have yet to use it. In addition, 50 percent use their bank’s mobile-optimized web site, while another 26 percent are aware of the feature, but have yet to test it.

These numbers indicate that the financial marketers’ messages about mobile offerings are resonating with consumers. However, at the same time more than half (52%) of the survey’s respondents said that in order to shift more personal finance activities to their mobile device, they need a concrete “guarantee” that financial transactions are safe, even if they lose their phone. In addition, 46 percent stated that they needed to see better security on their mobile network in order to inspire them to turn to their connected device for more financial activities.

“Clearly, mobile users are leaning into their devices for personal finance assistance wherever and whenever they happen to have a need,” said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. “Most financial apps already contain rock-solid security, but consumers seem not to be as plugged into that fact, and that knowledge gap can make all the difference in driving further usage and adoption. This is an area that financial services marketers should pay attention to in their future campaigns.”

The report found that respondents are starting to treat their smartphones as virtual wallets, using the device for a variety of payment activities, such as:

Business, Finance, Occupation & Industry

IAB Accuses Mozilla of Undermining American Small Business & Consumers' Control of Their Privacy wit

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By Business Wirevia The Motley Fool

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IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to Firefox


Trade Organization Releases Comprehensive FAQ to Address Publisher, Marketer & Agency Questions About Mozilla’s Actions Against the Ad-Supported Internet

NEW YORK–(BUSINESS WIRE)– The Interactive Advertising Bureau (IAB) today accused the Mozilla Corporation, the technology giant whose Firefox web browser controls how a fifth of users worldwide access the internet, of undermining American small businesses and consumers’ ability to manage their own privacy, through planned changes to Firefox that would re-architect the way data flows between web sites and internet users.

“Thousands of small businesses that make up the diversity of content and services online will be forced to close their doors,” said Randall Rothenberg, President and CEO, IAB, the trade association for the ad-supported digital media industry, in a statement released this afternoon.

“This move will not put the interest of users first. Nor does it promote transparency or ‘move the web forward’ as Mozilla claims in its announcement. It will not advance Mozilla Corporation‘s objective, as stated in its bylaws, of ‘promoting choice and innovation on the internet,’ but will, instead, impede both,” Rothenberg said. He called on the for-profit Mozilla Corporation and its non-profit parent, the Mozilla Foundation, to rescind their planned changes to the Firefox browser.

A recent study by Harvard Business School researchers found that the ad-supported internet was responsible for 5.1 million U.S. jobs and contributed $530 billion to the U.S. economy in 2011 alone. Sole proprietors and very small firms were called out as a vital part of the ecosystem by the research team, with tiny entrepreneurial digital ventures across the country generating more jobs than such internet giants as Google, Microsoft and Yahoo!.

Joining a chorus of complaints from companies and industry groups around the world, the IAB, which represents 500 major U.S. internet companies and more than 1,000 small digital publishers, focused on Mozilla’s plans to block third-party cookies by default in the next version of the Firefox browser. The IAB pointed specifically to the impact the ban would have on small internet publishers, which depend on such cookie technology to sell advertising to niche audience segments.

“These small businesses can’t afford to hire large advertising sales …read more
Source: FULL ARTICLE at DailyFinance