By Meghan Casserly, Forbes Staff

The lead story on the homepage of HelloGiggles.com is titled “Crush of The Week: Season 7 of The X-Factor (AKA The One Direction Show.” A deeper dive into the site brings you to content that while witty and 100% entertaining, leans heavily on nail art and unicorns and aww-worthy photo galleries of baby animals. Hello Giggles, it should be noted, is not a site created by teenage girls but by three whipsmart women of the millennial generation. One’s a producer, one’s a TV writer and one’s the star of the FOX hit “New Girl.” …read more
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