It’s official: Google‘s going to roll out its high-speed Internet and television service in Austin, Texas. After days of swirling rumors, the search giant confirmed Austin as its second expansion market on Tuesday.

Google Fiber is already giving residents of Kansas City (both Kansas and Missouri) Internet access at speeds that are 100 times faster than traditional broadband for just $70 a month. Gigabit Internet paired up with a high-def TV for just $120 is a steal — and that’s the point.

Google doesn’t want to compete against Comcast and smaller cable and satellite television providers. Big G just wants to keep them honest. In this video, Rick Munarriz details why Google is doing the right thing by taking on Comcast and other service providers, even if a model that’s high in initial capital outlays and low in subsequent profit margins is foreign to Google’s flagship other online pursuits. 

Google needs to keep the Internet fast and affordable, and Rick says it may as well lead by example.

The battle of titans isn’t just taking place when it comes to access. It’s incredible to think just how much of our digital and technological lives are almost entirely shaped and molded by just a handful of companies. Find out “Who Will Win the War Between the 5 Biggest Tech Stocks” in The Motley Fool’s latest free report, which details the knock-down, drag-out battle being waged among the five kings of tech. Click here to keep reading.

The article Google Is Smarter Than You May Think originally appeared on Fool.com.

Longtime Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Google. Try any of our Foolish newsletter services free for 30 days. We Fools don’t all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

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