Tag Archives: Fuji Heavy Industries

The Five Coolest Subarus to Celebrate Parent Company Fuji Heavy Industries’ 60th Birthday

By Alexander Stoklosa

1958 Subaru 360

Subaru—both the name and the company—has been around for decades, but it’s slightly outlasted by its parent company, Fuji Heavy Industries, which is celebrating 60 years of business. Created from the pieces of several Japanese companies that survived World War II, Fuji Heavy Industries (FHI) branched out into a number of manufacturing enterprises, but the most visible of its creations, at least here in the U.S., is Subaru. So what better way to pay tribute to FHI on its big six-oh than to call out five of the coolest Subarus of all time.

Subaru 360 (1958–1970)

The 360′s reason for being is a familiar one: it was designed as a “people’s car” for the economically strained post-war Japanese populace. Much like Volkswagen’s Beetle or Ford’s Model T, the 360 aimed to put a generation on wheels cheaply and reliably, and a big (pun intended) part of that design was the car’s miniscule size. It fit into Japan’s “kei car” footprint bracket, similar to modern small rides like the Honda Beat and Suzuki Cappuccino. As such, the 360′s simple name had less to do with its circular look and more to do with its 360-cc engine size. Setting the stage for the, er, unique-ness of later Subarus, the rear-mounted, air-cooled engine featured two cylinders arranged in a line—sweet.

1979 Subaru BRAT

Subaru BRAT (1978–1993)

If the 360′s odd engine layout was a sliver of a precursor for Subaru’s quirkiness down the road, the BRAT was confirmation that the automaker was something different. Based on Subaru’s relatively pedestrian GL neé Leone, the BRAT was a small, two-door pickup truck with four-wheel drive and a wholly dangerous-looking pair of rear-facing seats welded to the bed floor. Those chairs—which effectively placed occupants’ heads above the highest portion of the roof—were put back there to circumvent the U.S. government’s 25-percent “Chicken Tax” on imported trucks. Roll-over protection? Who needs stinkin’ roll-over protection when you’re driving an awesome small truck with awesomely terrifying rear seats whose name is an acronym for Bi-Drive Recreational All-Terrain Transporter?

1991 Subaru SVX

Subaru SVX (1991–1997)

Despite naming it one of the biggest sales flops of the past 25 years a few years ago, we maintain that the SVX is one sweet ride. The odd-looking, futuristic coupe featured genuine Italian design penned by none other than Giorgetto Giugiaro. A 230-hp flat-six lived under the hood and powered all four wheels through an electronically controlled all-wheel-drive system. To achieve that sleek, wraparound-glass look, only portions of the side windows actually rolled down, which is neat if you think the DeLorean’s similar treatment was just the bees knees. It might have been slightly too forward-thinking for its time and far too expensive, but the SVX was a triumphant tribute to Subaru’s engineering prowess wrapped in its signature outside-the-box thinking.

2002 Subaru Impreza WRX

Subaru Impreza WRX / …read more

Source: FULL ARTICLE at Car & Driver

Official: Subaru parent company celebrates 60th birthday

By Brandon Turkus

Filed under:

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.

FHI was founded, much like Germany’s BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan’s first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.

The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru’s first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru’s use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we’re all familiar with nowadays – all-wheel drive with a flat-four engine.

So, if you want to know which cars to thank for that trick center differential in your Impreza WRX STI or the road-holding ability of your Legacy wagon, you can look back on these three cars. Have a gander at some of Subaru’s most noteworthy machines in the high-res gallery above, and read more from Subaru in the press release below.

Continue reading Subaru parent company celebrates 60th birthday

Subaru parent company celebrates 60th birthday originally appeared on Autoblog on Thu, 18 Jul 2013 08:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

…read more

Source: FULL ARTICLE at Autoblog

Report: Mazda's first profit in five years in sight due to weak yen

By Zach Bowman

Filed under:

Automotive News reports Mazda is set to turn a profit for the first time in five years. The automaker is more dependent on exports from Japan than other automakers based in that country, and as a result, it has long suffered at the hands of a strong yen. But the currency has declined in value by some 16 percent over the past six months and Mazda’s shares have tripled in value to their highest level since 2008. Contrast this situation to a year ago when Mazda printed 1.22 billion new shares to raise cash. The move was equivalent to 70 percent of the company’s then-outstanding stock, and values tumbled to record lows as a result.

Now that the yen has fallen to a value of around 96 per dollar, Mazda operations in the US are more profitable and the company now projects it will earn around $279 million for the next fiscal year. Automotive News says a one yen change against the dollar can have a 9.1 percent impact on Mazda operating profit compared to 4.7 percent at Subaru parent Fuji Heavy Industries or 3.1 percent at Toyota. Those automakers better insulate themselves from currency fluctuations with overseas manufacturing facilities.

Mazda’s first profit in five years in sight due to weak yen originally appeared on Autoblog on Fri, 05 Apr 2013 13:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

…read more

Source: FULL ARTICLE at Autoblog

Geneva: Subaru Viziv is a diesel hybrid crossover we could learn to love

By Chris Paukert

Subaru Viziv concept - front three-quarter view

Filed under:

With the 2013 XV Crosstrek, Subaru reaffirmed its interest in niche crossovers, and early signs are that it’s selling well, so will parent Fuji Heavy Industries green-light another one? That’s the question begged by the new Viziv concept just unveiled here at the Geneva Motor Show.

Of course, this is a pure showcar, and the four-seat crossover coupe’s drivetrain is suitably next-generation as well. The plug-in hybrid drivetrain system features a 2.0-liter diesel boxer engine mated to a CVT, and a pair of electric motors drive the rear wheels for a through-the-road all-wheel-drive system. By going with motor-driven rear axles, Subaru says it has been able to provide larger rear-seat footwell and lower load floor. More excitingly, Subaru says its control systems allow for side-to-side torque vectoring for improved handling, and the system actually apportions more power to the rear wheels when the Viziv takes a corner.

In typical concept car fashion, the Viziv features flashy butterfly doors that provide access to both the front and rear seats, along with oversized 20-inch wheels and cutting-edge lighting. We like the Viziv’s overall design direction – it looks more organic and all-of-a-piece than we’re used to seeing from the Japanese automaker.

Continue reading Subaru Viziv is a diesel hybrid crossover we could learn to love

Subaru Viziv is a diesel hybrid crossover we could learn to love originally appeared on Autoblog on Tue, 05 Mar 2013 04:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

…read more
Source: FULL ARTICLE at Autoblog

Report: Subaru's first hybrid drawing close

By Jonathon Ramsey

Filed under: , ,

In 2011 Subaru parent company Fuji Heavy Industries confirmed that a hybrid Subaru would debut this year. Ever since, there’s been speculation about what kind of technology the gasoline-electric hybrid would use – Subaru’s own or some version of the Toyota Hybrid Synergy Drive, which car would debut the new system – Forester, Legacy, or Outback – and whether it would come to America or be a Japan-only model.

A report in The Detroit Bureau says that whatever that first model is, it could be shown as soon as the New York Auto Show, and while the company feels it’s a must-have offering for the Japanese market it will also come to the US. It will have a Subaru-developed mild hybrid system that could have been previewed by the Hybrid Tourer concept shown at the 2009 Tokyo Motor Show, and is not expected to be able to drive on electric power alone. The Hybrid Tourer used a direct-injected, 2.0-liter boxer engine connected to a CVT and assisted by an electric motor rated at 13 horsepower. Subaru has yet to give anything away about the details of its hybrid plans, so we’ll look to New York for the long-awaited unveil.

Subaru’s first hybrid drawing close originally appeared on Autoblog on Sun, 27 Jan 2013 09:02:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

Source: FULL ARTICLE at Autoblog