By Business Wirevia The Motley Fool
Filed under: Investing
Target and Emilio Estefan Expand Partnership with the Exclusive Release of Sound Machine™ by Monster Headphones
Target offers first look to attendees at Hispanicize Festival in Miami
MINNEAPOLIS–(BUSINESS WIRE)– Target Corp. (NYS: TGT) , 19-time GRAMMY-Award winning producer and entrepreneur Emilio Estefan and Monster are teaming up to introduce premium Sound Machine™ by Monster headphones. The headphones will debut exclusively at select Target stores and Target.com beginning April 14.
Target and Emilio Estefan Expand Partnership with the Exclusive Release of Sound Machine(TM) by Monster Headphones (Photo: Business Wire)
The Sound Machine™ by Monster headphones are designed with Latin music in mind, capturing the rich, percussive nature of the music. They are available in both on-ear and over-ear versions, retailing at $149.99 and $249.99 respectively. The lightweight on-ear headphones feature controls for the user’s phone and music. The over-ear headphones feature plush cushions for noise isolation, as well as DJ-style swiveling earcups and advanced deep bass technology. The debut of these premium headphones is an expansion of the Target and Estefan partnership which was announced last year.
“Emilio Estefan is an icon in the music industry as well as the Latin community, and our partnership has been met with great excitement,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target. “With the introduction ofSound Machine™ by Monster headphones, we are expanding our relationship to include a product Emilio played a role in creating.”
“Emilio Estefan‘s music has been and continues to be a tremendous influence on musicians all over the world,” said Noel Lee, head of Monster. “Being able to work with him to create Sound Machine™ by Monsterheadphones has been inspiring for everyone here at Monster, and thanks to our valued partnership with Target, we are looking forward to being able to bring Target guests a new way to enjoy all the music they love, with a unique headphone that epitomizes the heart and soul of Emilio’s art.”
“With Miami Sound Machine, we created a unique blend of rhythms that are synonymous with our culture and our city,” said Emilio Estefan. “It has been my dream to create a line of headphones that enhance the quality of sound for people to enjoy these unique rhythms of the world. I am proud to partner with Target in launching Sound Machine by Monster.”
Source: FULL ARTICLE at DailyFinance
