By J. Maureen Henderson, Contributor
Recently, I sat down with a young startup founder whose company was aiming at the Millennial market. One of the questions he had was about whether or not he should be hiring a PR pro to get his company some early media coverage. I convinced him to keep his company’s limited cash and instead think about what he was actually hoping to gain from media exposure and whether his startup was in a position to be able to take advantage of it at their current stage of growth. …read more
Source: FULL ARTICLE at Forbes Latest


