Your online life may not seem worth tracking as you browse websites, store content in the cloud, and post updates to social networking sites. But the data you generate is a rich trove of information that says more about you than you realize—and it’s a tempting treasure for marketers and law enforcement officials alike.
Battles have long raged over how third parties can access and use your data. This year, your online privacy faces new threats, as a result of emerging technologies and new regulatory efforts that could affect how your Web-based life is protected… or exposed.
The nature of online activity compounds the privacy problems we already experience in the material world. Every move we make on our PCs, smartphones, and tablets turns into a data point that trackers can easily collect and share. And you effectively agree to such collecting and sharing whenever you sign up for an online service and accept its privacy policy.
“There’s a pretty big disparity between what folks think their privacy rights are online and what they actually are online,” says legislative counsel Chris Calabrese of the American Civil Liberties Union. “They mistake a privacy policy for meaning that they have privacy. That policy is frequently a way to describe the rights you don’t have.”
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Source: FULL ARTICLE at PCWorld
