Chipotle to Host Cultivate Festivals in San Francisco, Denver, and Chicago

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DENVER–(BUSINESS WIRE)– Chipotle Mexican Grill (NYS: CMG) has announced the lineup for its 2013 Cultivate food, music and ideas festival series, with events planned in San Francisco, Denver, and Chicago. The one-day festivals all include cooking demonstrations by celebrity chefs, live music, local food artisans, regional beer and wines, a special Chipotle festival menu, and other activities emphasizing fresh and affordable food made with sustainable ingredients. Cultivate San Francisco will be held on Saturday, June 8 in Golden Gate Park’s Hellman Hollow; Cultivate Denver is on Saturday, August 17 in City Park; and Cultivate Chicago is Saturday, September 7 in Lincoln Park. Admission for all events is free.

“We are changing the way people think about and eat fast food, and part of that comes from helping people understand how food should be raised and prepared,” said Mark Crumpacker, chief marketing officer at Chipotle. “These events allow us to educate people about how food can be raised responsibly by giving attendees the opportunity to interact with farmers, local artisans and some of the country’s best chefs, all while enjoying some great live music and delicious food.”

In addition to live music and onsite chef demonstrations, each Cultivate event will include six interactive experiences focused on sustainable food – including experiences from the California Avocado Commission and Tabasco Brand Products – as well as a Kids’ Zone which will feature crafts and activities. All three festivals will have an Artisans’ Hall offering a wide selection of local artisan-crafted food for sampling and purchase, and a Brewers’ Hall serving local and specialty beers and wines. New this year, Chipotle is partnering with a local brewer in each Cultivate city to create “Cultivate Farmhouse Ale,” a Saison-style beer that will be exclusively available at the festival.

In the spirit of healthful, sustainable food, Chipotle’s culinary team has also created a special menu of food that can be purchased at the festival. Food offerings will include a grilled flatbread gordita; chicken and Sofritas^TM tacos; charred esquites salad; and a jasmine rice bowl with pork and chicken meatballs or organic tofu from ShopHouse Southeast Asian Kitchen, Chipotle’s Asian concept.

To give customers a chance to attend one of the festivals regardless of where they live, Chipotle is partnering …read more

Source: FULL ARTICLE at DailyFinance