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Last month’s release of Nvidia’s Titan graphics card—the most powerful consumer GPU ever announced—may have inspired uncontrollable drooling among the enthusiast crowd, but at a cool $1000, the card simply isn’t priced to move. AMD‘s latest release takes a different tack. Today, the company announced the Radeon HD 7790 series graphics card, a $150 mid-range GPU designed to bring better 1080p gaming to the masses.

The Radeon HD 7790 fills a hole between the Radeon 7770 GHz Edition, which is typically priced between $100 and $110, and the $180 and up Radeon 7850. At $150, the Radeon HD 7790 directly competes against Nvidia’s GeForce GTX 650 Ti, which has thus far been sitting uncontested at that particular price point.

Most of AMD‘s press materials for the Radeon HD 7790 unsurprisingly compare its 1080p gaming performance against Nvidia’s counterpart, with AMD‘s card claiming frame rate victories to the tune of 8 to 32 percent across a slew of games—and a whopping 67 percent frame rate lead over the Nvidia GTX 650 Ti in DiRT Showdown. (That game heavily favors AMD graphics cards, to be fair.) AMD claims the Radeon HD 7790 performs delivers “an average performance advantage of up to 20 percent over the GTX 650 Ti.”

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AMD‘s benchmarks compare the Radeon 7790 against the Nvidia GTX 650 Ti at 1080p resolution.

The Radeon HD 7790 offers full DirectX 11.1 support and works just fine with EyeFinity multi-monitor setups, though frame rates will obviously drop if you’re rocking several displays. Fortunately, AMD loaded the Radeon HD 7790 with CrossfireX support just in case you want a graphical boost down the line. The GTX 650 Ti, on the other hand, doesn’t support multi-card solutions.

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AMD today announced the availability of its AMD Elite A-Series Accelerated Processing Units (APUs), formerly codenamed Richland. These processors, designed for use in notebook PCs, combine either two or four x86 CPU cores with a graphics engine derived from AMD’s Radeon HD 8000 series of discrete GPUs on the same chip.

In a briefing earlier this month, AMD indicated that it had been shipping Elite A-Series APUs since December, and that the components should begin appearing in traditional and performance notebooks later this month. AMD expects to release a low-voltage iteration of Richland APUs for use in ultrathin notebooks later in the first half of 2013.

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AMD claims that its top-of-the-line Elite A-Series APU outperforms Intel’s Core i7 processor lineup.

AMD claims its Elite A-Series APUs deliver both higher performance—better graphics performance than an Intel Core i7—and improved battery life compared to its previous-generation APUs. The performance gains, AMD says, will enable an array of new user experiences, such as facial recognition to replace alpha-numeric passwords for security, and gesture control as an easier means of interacting with the PC than using a touchscreen.

AMD is bundling several applications with the APUs, so that OEMs can provide the software to end users who buy computers. AMD Gesture Control, for example, taps the APU’s graphics cores to recognize hand gestures. Users will be able to operate basic functions on media players, web browsers, e-readers and other applications by moving their hands in front of a web cam from up to three feet away.

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AMD's newly-announced Radeon HD 7790 guns for the budget 1080p gaming crown

AMD announces availability of its Elite A-Series APUs for notebook PCs

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