OBJE Begins Work on Scalable Business Model to Capture $9 Billion Mobile Gaming Market

SARASOTA, Fla.–(BUSINESS WIRE)– Obscene Interactive, the gaming subsidiary of OBJ Enterprises (OTCBB: OBJE), is working on a new game-publishing and advertising platform designed to inject a scalable business model into the $9 billion mobile gaming market.

“OBJE is a company focused on growth, and we’re constantly seeking ways to expand revenues significantly without dramatically increasing our cost base,” said OBJE CEO Paul Watson. “We believe that new online publishing and advertising platform would be a key driver to increased profitability and huge growth opportunities for our company.”

OBJE announced last month that it’s exploring potential partnerships with indie game developers to build market share by publishing, distributing and marketing hot new social and mobile titles. Now, the company is turning its attention to the development of online tools to make it easier than ever before for indie game-makers to get their creations into the marketplace and maximize multiple revenue stream potential.

In fact, the company’s new scalable vision is already under construction: Earlier this month, the company signed a letter of intent to help market and develop Bluff Wars, a hysterical social game created by Texas-based indie developers FangTooth Studios. OBJE also submitted Phantasmic—the first game developed through its joint venture with Source Street—to the Apple (NAS: AAPL) App Store last week. An Android version of the app is set to follow.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to develop innovative gaming products for the Apple App Store and Google (NAS: GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NAS: GLUU) and The9 Limited (NAS: NCTY) .

Follow OBJ Enterprise and Novalon Games developments at www.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of social gaming applications. OBJE‘s cutting-edge technology platform enables its titles to be accessible to a broad audience of consumers all over the world, supporting multiple platforms for universal appeal. Obscene Interactive is focused on delivering the best in social gaming solutions to the mass market. For investment information and performance data, please visit www.ObsceneInteractive.com/investors.html.

From: http://www.dailyfinance.com/2013/04/17/obje-begins-work-on-scalable-business-model-to-cap/