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Nuance Unveils Voice Ads: A Game Changer in Interactive Advertising

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By Business Wirevia The Motley Fool

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Nuance Unveils Voice Ads: A Game Changer in Interactive Advertising


Nuance Turns One-Way Mobile Advertising into an Intelligent and Engaging Two-Way Conversation

BURLINGTON, Mass.–(BUSINESS WIRE)– Nuance Communications (NAS: NUAN) today unveiled Voice Ads, an innovative new mobile advertising format that lets people have a two-way conversation with the brands they love. By integrating Nuance’s powerful voice technology, Nuance Voice Ads transforms traditional mobile advertising into an engaging and entertaining conversational experience, and finally gives consumers a say in the way brands advertise to them – literally.

Mobile advertising is one of the fastest growing segments of digital advertising landscape. According to eMarketer, mobile ad spending around the world more than doubled in 2012 from $4 billion in 2011 to $8.41 billion, and anticipates that spending will approach $37 billion by 2016. Despite the explosive growth, mobile ad revenue still lags behind the larger-screened PC and Internet TV experiences. The billion-dollar question in all these billions – how can advertisers create a more engaging experience that compels the consumer to act? The way we see it, nothing is more engaging or natural than a conversation.

Nuance Voice Ads gives mobile advertisers and creative agencies an opportunity to go beyond the limitations of the four-inch mobile device screen and create a conversation with consumers through the power of voice recognition. Voice Ads finally creates an opportunity for brands to deepen the relationship with their consumers, with targeted interactive ads that deeply engage their core audience – much in the way that the world’s most popular mobile personal assistants have deepened consumers’ relationship with their mobile phones.

Nuance has partnered with many of the leading companies in the mobile advertising ecosystem to ensure broad reach and distribution for Voice Ads – a completely new format for mobile advertising. Creative advertising agencies include Digitas, OMD and Leo Burnett, while mobile advertising companies such as Millennial Media, Jumptap and Opera Mediaworks (AdMarvel, Mobile Theory, and 4th Screen), will provide distribution to more than 100,000 app publishers and hundreds of millions of consumers globally. In addition, mobile rich media ad servers such as Celtra are providing tools for rich media production and analytics on mobile devices.

How Nuance Voice Ads Works

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Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Nuance Launches Voice Ads

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By Evan Niu, CFA, The Motley Fool

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Voice recognition specialist Nuance Communications has unveiled a new mobile advertising platform called Voice Ads that aims to transform traditional mobile advertising and create engaging conversations between consumers and advertisers by facilitating a two-way line of communication.

Says Nuance in today’s press release: “Voice Ads are simply easy and fun for consumers to use. An ad appears and prompts the consumer to participate by speaking to it. From there, the conversation drives the experience, which is tailored to meet both the needs of the brand and the consumer.”

Nuance will utilize location and voice input to offer a scalable advertising solution, where consumers can speak to ads. The company cites data from eMarketer, which estimates that mobile ad spending will grow to $37 billion by 2016. Nuance is hoping to leverage the growing popularity of mobile personal assistants, including its own and those that are powered by its voice recognition engine.

The company has partnered with numerous mobile advertising companies to expand the reach of Voice Ads.

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The article Nuance Launches Voice Ads originally appeared on Fool.com.

Fool contributor Evan Niu, CFA has no position in any stocks mentioned. The Motley Fool recommends Nuance Communications. The Motley Fool owns shares of Nuance Communications. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Source: FULL ARTICLE at DailyFinance