Virtual Piggy Hires Top Mobile Strategist

PayPal and Vodafone Executive to Join Virtual Piggy

LOS ANGELES–(BUSINESS WIRE)– Virtual Piggy, Inc. (OTCBB: VPIG), an innovator in safe youth payments has today appointed Iain Herd as Global Mobile Product Director.

With over thirteen years experience in product management, and seven years leading mobile initiatives at major corporations, Iain will be responsible for directing and managing Virtual Piggy‘s Mobile First initiative, reporting directly to CEO and Founder, Dr. Jo Webber.

Prior to joining Virtual Piggy Iain, an expert in mobile technology, held the role of Global Head of Mobile Partnerships and Product at PayPal (NAS: EBAY) , one of worlds leading ecommerce businesses. During his tenure at the company he launched a number of key mobile services including the PayPal Wallet app for Windows Phone in addition to developing Point of Sales solutions and carrier billing and device partnerships, establishing PayPal as a key player in the mobile industry.

Iain’s mobile experience extends even further with a five year stint at Vodafone (NASDAQ:VOD and LON:VOD), where he led the management of global social networking initiatives, working with leading industry partners including Facebook, Skype, Windows Live, Yahoo!, Google and Twitter. He started his career driving EMEA product management for Quicken at Intuit (NAS: INTU) .

Virtual Piggy is an online service that allows parents to set up a monthly allowance for their children and promotes financial management while empowering youth under 21 to make purchasing, saving and other money management decisions for themselves, within the boundaries setup by parents.

Said Dr. Jo Webber: “We are thrilled that Iain is joining the company. With over 70% of 12-17 year olds now accessing the Internet via mobile devices, Iain’s expertise, coupled with our technology, will enable us to successfully deliver our first-to-market position in the youth mCommerce market.”

Iain added: “I’m delighted to be joining such an innovative and forward-thinking company. Virtual Piggy‘s unique offering, combined with the depth of industry experience that the leadership team brings to the table, will mean that, for the first time, the U18 market is in a position to spend and save safely online. I am looking forward to continuing to grow the business through the development of creative mobile solutions that clearly resonate with our target audience.”

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