Quick Take The global athletic footwear market was valued at $74.7 billion in 2011 and is forecast to grow at a CAGR of 1.8% during 2011-2018, according to Transparency Market Research. Nike, Adidas Group (which includes Reebok), Puma and Asics are positioned as the key players in the global athletic footwear market. Nike’s footwear sales saw an impressive CAGR of 14.2% during fiscal 2010-2012, which was followed by Adidas with a CAGR of 13.3% in its footwear sales during the same period. North America and Europe account for 44% and 24% of Nike’s footwear sales respectively. Nike is posting strong growth in these regions on account of its strong brand image and innovative product portfolio. Emerging markets and Greater China account for 18% and 11% of Nike’s footwear sales. While Chinese sales have weakened recently, we expect sales in China to return to growth over the long run as the company is actively taking steps to improve its position in China. Rising competition from local players and counterfeit products are some of the factors that present risks to Nike’s market share growth. Sports giant Nike is positioned as the leading player in the global athletic footwear market with an estimated market share of almost 20% in 2012. We believe Nike is well-positioned to grow its market share to nearly 25% in the long run on account of factors such as an above industry-average growth rate in footwear sales, a strong competitive position and rapid growth in key footwear markets.