Tag Archives: Timothy Smith

Business, Finance, Occupation & Industry

Ball Park® Brand Gets Lean with All Star Additions to Its Spring Hot Dog Line-up

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By Business Wirevia The Motley Fool

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Ball Park ® Brand Gets Lean with All Star Additions to Its Spring Hot Dog Line-up

Made with 100% Beef and Made with 100% Pork, New Lean Beef and Lean Pork Franks Bring Great Taste and Flavor to the Grill Just in Time for Opening Day

CHICAGO–(BUSINESS WIRE)– Gearing up for opening day of baseball season, Ball Park® brand, the maker of great tasting guy food and the official hot dog of the Detroit Tigers, announced today the addition of a tasty new hot dog variety to its product line-up, Ball Park Lean Franks. Setting fans up for a grand slam baseball and grilling season, the introduction of new Lean Franks make it easier for consumers to enjoy the traditional, juicy, bold flavors of Ball Park hot dogs, while keeping an eye on the calorie count.

Arming grill masters with delicious, mouth-watering fare during game day tailgates and all summer long, the new Ball Park Lean Franks are available in two great tasting varieties including Lean Beef, which is made with 100 percent beef, and Lean Pork, made with 100 percent pork. A meaty, juicy, high-quality hot dog, new Lean Franks contain no artificial colors, no artificial flavors and no by-products.

“For most Americans, the kickoff of baseball season signifies the unofficial countdown to summer and the start of grilling season,” said Timothy Smith, Vice President of Marketing, Ball Park Brand. “We created our new Lean Franks to give hot dog lovers a chance to celebrate the start of grilling season without feeling the guilt or sacrificing on taste. With fewer calories and fat, Ball Park Lean Franks gives those looking for a better-for-you hot dog a meaty and great-tasting option to throw on the grill.”

Available in eight count packages, the new Ball Park Lean Beef and Lean Pork Franks can be found in the packaged deli meats section of grocerystores nationwide. For more information about Ball Park Lean Franks or any of the other items in the Ball Park brand portfolio, please visit www.facebook.com/ballparkbrand or www.ballparkbrand.com.


About Ball Park brand

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Ball Park® Brand Announces Grand Slam Sponsorship with Warner Bros. Pictures and Legendary Pictures

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By Business Wirevia The Motley Fool

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Ball Park ® Brand Announces Grand Slam Sponsorship with Warner Bros. Pictures and Legendary Pictures in Support of Jackie Robinson Biopic Release

Multi-Layered Sponsorship Includes In-Store Activations, Promotions and Digital Marketing: Leads off with Launch of Ball Park Brand Facebook Sweepstakes Offering Tribute to Jackie Robinson’s Legacy

CHICAGO–(BUSINESS WIRE)– Ball Park® brand, the maker of great-tasting guy food, announced today the launch of a new partnership with Warner Bros. Pictures and Legendary Pictures supporting the upcoming movie release of 42, the powerful story of legendary baseball player Jackie Robinson, who broke baseball’s color barrier in the late 1940s. While paying tribute to the life and achievements of Jackie Robinson, the partnership builds upon Ball Park brand’s rich heritage in baseball as consumers gear up for grilling season.

The sponsorship program includes an integrated mix of brand marketing initiatives, including in-store activations, consumer promotions, public relations and digital marketing/social media. The campaign includes the launch of a Facebook sweepstakes, as well as in-store activations at such retailers as Kroger and Safeway.

“Jackie Robinson was more than a legendary ball player and his legacy extends far beyond the playing field. We couldn’t be more proud to align our brand with 42 and celebrate the life of Robinson while also rewarding our fans,” said Timothy Smith, Vice President of Marketing, Ball Park brand. “Through these activations, we’re engaging with our fans both online and in-store and providing them with opportunities to win great prizes relevant to the film and fast-approaching grilling and baseball season.”


Ball Park Brand Launches “42” Facebook Sweepstakes

Beginning today through April 14, consumers are encouraged to visit the “42 Sweepstakes” tab on the Ball Park brand Facebook page and answer the multiple choice trivia question of the day for the chance to win the daily prize and be entered into the grand prize drawing. Consumers are eligible to enter once per day, with each correct answer providing them an entry into the grand prize drawing. Ensuring fans are fully equipped for a grand slam season, daily prize packs include, a trip to the Baseball Hall of Fame™ in Cooperstown, NY, Sony PlayStation® gaming consoles, game day grilling kits, VIP Hometown Screenings of 42, grocery gift cards, and more.

On April 15, recognized nationally as Jackie Robinson Day, …read more
Source: FULL ARTICLE at DailyFinance