Social Media Gets Its Own Month; TeleTech Dedicates March to Sharing Social Media Best Practices for Brands

Social Media Trends and Tools Influence Customer Engagement and Employee Collaboration

DENVER–(BUSINESS WIRE)– Call it the Facebook effect or the Twitter phenomena, but either way it’s clear that social media is becoming increasingly important as a customer service and engagement tool. Recognizing its benefit to brands, TeleTech is dedicating an entire month to social media.Throughout March, TeleTech will share ways businesses can optimize their social media strategies to better serve their customers, while leveraging best practices to become social media experts.

The March edition of TeleTech’s CExpress newsletter kicks off the conversation by providing everything marketers need to develop their social media expertise in order to genuinely connect with consumers on their home turf.

TeleTech CExpess includes:

• Access to an entire magazine issue, Like Me: The Strategic Side of Social Media, dedicated to executive perspectives and industry insights
• A video about using social media to enhance customer experience strategy to see how social tactics create demand and increase customer loyalty
• A step-by-step article: Differentiate your brand with social care: Four steps to execute, manage and measure social care
• An article: Social Outrage, OMG! What it takes to build a socially attack-resilient organization

The CExpress newsletter is published 12 times a year and is designed to inspire customer experience excellence. Each issue contains the best customer-centric thought leadership and in-depth research articles. Sign up to have the publication delivered to your inbox.

This month, in addition to the newsletter articles, TeleTech helps marketers get their heads around the concept of social CRM with an in-depth white paper explaining how to craft a successful social CRM program to drive ROI and create brand evangelists.

There are also infographics available that take a look at what customers expect after they express feedback on Facebook and Twitter. The surprising answers from TeleTech’s survey can be viewed here.

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Source: FULL ARTICLE at DailyFinance