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ADTRAN Awarded 5-Star Partner Rating for Elite IT Channel Program

ADTRAN ADvantage Partner Program listed with top honors in CRN’s 2013 Partner Program Guide

HUNTSVILLE, Ala.–(BUSINESS WIRE)– ADTRAN®, Inc., (NAS: ADTN) , a leading provider of next-generation networking solutions, today announced that it has been named to CRN‘s2013 Partner Program Guide, and awarded a 5-Star Partner rating. CRN‘s Partner Program Guide recognizes leading manufacturers who have a successful channel program and derive a portion of sales through the indirect IT channel. The 5-Star rating honors an elite subset of Partner Program Guide vendors who give solution providers the best partner elements in their channel programs. ADTRAN‘s award-winning ADvantage Partner Program was selected by CRN for delivering valuable resources and tools to channel partners, enabling them to ultimately improve their competitive edge.

“ADTRAN‘s channel program is continuously updated and improved based on partner feedback with partner success in mind. Being committed to full engagement and partner profitability has allowed the channel program to continue to grow,” said Ted Cole, ADTRAN‘s vice president of channel sales. “By combining ADTRAN‘s innovative technology, broad educational programs and award-winning customer support, the channel program continues to provide a path to success for our growing partner base.”

Most recently, ADTRAN announced a series of partner program enhancements for 2013 including incentives and expanded rewards across each partner level: Registered, ADvantage and ADvantage Plus. The program enhancements extend the path to success introduced last year, building on the full suite of partner enablement tools, along with the Triple Crown Program, rewarding partners for three specializations. Highlights of this year’s program include new enhancements for Registered partners such as guided discounts and deal registration; prioritized customer support for all specialized partners; and performance incentives, expanded sales coverage and access to refurbished equipment for ADvantage Plus, the top-tier partners.

“ADTRAN and the companies listed in CRN‘s 2013 Partner Program Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, Senior Vice President and Editorial Director, for UBM Tech Channel’s CRN. “The 5-Star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

CRN‘s 2013 Partner Program Guide will be featured on CRN.com, and the 5-Star Partner listing will …read more
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ADTRAN’s Ted Cole Honored as CRN Channel Chief

For seventh consecutive year, Ted Cole is recognized for implanting key channel programs to ensure partner success

HUNTSVILLE, Ala.–(BUSINESS WIRE)– ADTRAN®, Inc., (NAS: ADTN) , a leading provider of next-generation networking solutions, today announced that Ted Cole, ADTRAN‘s vice president of channel sales, has been named one of CRN‘s 2013 Channel Chiefs. Selected based on ADTRAN‘s record of business innovation and dedication to the partner community, the annual list recognizes the best of channel management. Cole was honored for consistently advocating, promoting and executing effective channel partner programs and strategies across ADTRAN and the industry at large.

For more than seven years at ADTRAN, Cole has been instrumental in designing top programs for existing partners, as well as establishing leading recruitment tools for future partners. Cole also led the launch of ADTRAN‘s Partner Enablement Program, designed to reward partners for their engagement with unique promotions, special training and communication tools. Over the past year, Cole and his team have diligently worked to accelerate virtual WLAN (vWLAN) enablement for existing partners by launching a nationwide tour, webinar series, call campaigns and additional WLAN promotions. The successful integration of Bluesocket products has opened new doors for partners, allowing the ADTRAN channel team to add a new level of differentiation when engaging with current and future channel partners.

“ADTRAN‘s channel programs continue to build and strengthen our partners’ knowledge and understanding of the shifts in the market and best solution strategies, resulting in greater joint success,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “For seven consecutive years Ted has been honored by CRN for his outstanding leadership. His ability to create successful programs—from educating the sales team on product solutions to ensuring customer challenges and concerns are addressed—is a top reason in which ADTRAN is able to expand and strengthen its partner base.”

CRN‘s Channel Chiefs, in its 10^th year, recognizes vendor executives who are dedicated to driving channel programs in the marketplace. Selected by the CRN editorial team, the leaders are chosen based on channel experience, channel-driven revenue and program innovation.

The 2013 Channel Chiefs is listed in the February issue of CRN magazine and featured online at www.crn.com.

About ADTRAN

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Source: FULL ARTICLE at DailyFinance

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ADTRAN Awarded 5-Star Partner Rating for Elite IT Channel Program

ADTRAN's Ted Cole Honored as CRN Channel Chief

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