By Business Wirevia The Motley Fool
Filed under: Investing
Welch’s Frozen Fruit Brand Selects Axxess Brands for Digital Brand Strategy and Positioning
Next generation business intelligence will be utilized to communicate premier position within the frozen fruit juice market and increase market penetration
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Axxess Brands, LLC, an Axxess Unlimited, Inc. (OTC: AXXU) company, today announced that Welch’s Frozen Fruit Brand has selected Axxess Brands to develop digital brand strategy and positioning for traditional and social media.
“With our new technologies available, and our intelligence-based marketing and digital solutions to grow brands, Axxess Brands will help to extend the Welch’s Frozen Fruit Brand to a wealth of consumers each day throughout North America,” said Axxess Unlimited Chairman and CEO Michael Roth.
“Axxess Brands perfectly complements Welch’s tradition of innovation. The Company’s intelligence-based marketing and digital solutions will enhance even further the competitive position of this safe, healthy and natural brand. It also represents an important step in Welch’s Frozen Bruit Brand’s growth strategy,” said TDG and Associates’ Welch’s Frozen Fruit Brand team leader Jerry Dellaportas.
Americans consumed 4.96 pounds of frozen fruits per capita in 2012, down from 6.29 pounds in 2006, as reported by The Nielsen Company. Sales of frozen fruits, fruit juices, and vegetables totaled $9.58 billion in 2012, representing an increase of over $8.66 billion since 2002, according to Mintel’s Market Reports. Welch’s Frozen Fruit is available in more than 15,000 stores including discount club stores throughout the United States, Canada and U.S. military worldwide. A complete list of products, unique company history, recipes, and state-by-state distribution can be found online at www.welch’s.com.
About Axxess Brands
Axxess Brands, LLC (AxxuB), an Axxess Unlimited, Inc. company, is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company-owned and licensed brand names. AxxuB harvests, analyzes, prioritizes and leverages business data to arrive at actionable insights to determine intelligence-based marketing and digital solutions to grow brands.
About Axxess Unlimited, Inc.
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Source: FULL ARTICLE at DailyFinance
