Tag Archives: Storm Sandy

Business, Finance, Occupation & Industry

Casale Media's Index Quarterly Report Reveals Brand Adoption for Programmatic Ad Buying More Than Tr

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By Business Wirevia The Motley Fool

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Casale Media’s Index Quarterly Report Reveals Brand Adoption for Programmatic Ad Buying More Than Tripled in 2012

Key Findings Show Impressions with Third Party Data Drives Pricing, While Retail and Financial Services Industries Top Advertising Spenders

NEW YORK–(BUSINESS WIRE)– Index, a division of ad technology veteran Casale Media, reveals a significant uptick in the adoption of real-time bidding (RTB) among major brands. In its latest Index Quarterly report, which aggregates data from the billions of impressions traded each quarter across marketplaces powered by Index, findings show that the overall number of impressions bought via RTB increased 37% between the third and fourth quarters of 2012.

The number of brands participating in RTB across the platform nearly tripled since the first quarter of 2012. Additionally, the share of the RTB market held by local businesses doubled over the same time period. This rapid growth, according to the report, has fueled an increase in the average market clear price, which rose 24% between the third and fourth quarters of 2012.

The report’s findings reveal that wider adoption of RTB is contributing to the more pronounced impact of seasonality and major events on marketplace demand and bidding prices. For example, the financial industry edged out telecoms as the number two RTB spender in Q1, as a result of tax season, while the education industry made its only foray into the 10 biggest-spending industries on the platform in Q3, coinciding with the run up to back-to-school.

The winning bid price index bottomed out during Q4 when Storm Sandy hit the East Coast, while Nov. 23 (Black Friday) and Nov. 28 (date of the record jackpot Powerball lottery draw) saw the highest average winning bid prices.

“Looking back on 2012, programmatic buying of online advertising has grown exponentially as a valuable digital solution for advertisers and publishers,” says Andrew Casale, VP Strategy at Casale Media. “RTB spend has been projected to reach over $6 billion by 2015 and we are well on our way to seeing this become a reality. Our report highlights the need for further transparency into this burgeoning marketplace to continue to drive better ROI.”

Other key findings include:

Business, Finance, Occupation & Industry

Small Business Owners Hit Hard By Sandy Outages, The Hartford Finds

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By Business Wirevia The Motley Fool

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Small Business Owners Hit Hard By Sandy Outages, The Hartford Finds

  • Lack of connectivity likely impaired owners’ ability to reach customers, suppliers
  • Approximately two-thirds of impacted owners experienced power outage; those that had to close were shut down for an average of seven days

HARTFORD, Conn.–(BUSINESS WIRE)– Small business owners were most impacted by connectivity issues such as phone and Internet service (56 percent), according to The Hartford Small Business Pulse: Storm Sandy, which surveyed New York, New Jersey and Connecticut small business owners who reported being impacted during or after Storm Sandy.

The survey revealed that 71 percent of impacted small business owners experienced power outage, which likely led to temporary disruptions in business operations. In addition, approximately three-fourths (74 percent) of impacted owners had to close their doors for a period of time, and it took them an average of seven days to reopen. While only 11 percent experienced structural property damage, 52 percent experienced loss of sales or revenue as a result of Storm Sandy.

“Our research shows that loss of connectivity had a big impact on small business owners, which affected their ability to contact customers and keep their businesses open,” said Ray Sprague, senior vice president of the Small Commercial insurance segment for The Hartford. “We have found that small businesses who take the steps to prepare and protect the business, such as establishing emergency communication systems and backing up critical data, tend to be the ones that can prevail after weather emergencies.”

Despite the notable effects of the storm, approximately nine out of ten owners (87 percent) said that they were equally or better prepared than other small businesses in their area.

The survey, which was fielded nearly three months after the storm struck the East Coast, also found that:

  • Customer issues (65 percent), employee issues (47 percent) and supplier issues (44 percent) were challenges for impacted owners during or after the storm;
  • One-third (36 percent) of small business owners impacted said that they were impacted significantly;

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    Source: FULL ARTICLE at DailyFinance