Cinedigm Launches Multi-Platform “DOCURAMA” Brand with Theatrical Screening Series and Proprietary OTT Network

7-Week, 7-Feature Film Theatrical Event Launches Nationwide on April 22; Short Film Series Presented by GE FOCUS FORWARD

LOS ANGELES & NEW YORK–(BUSINESS WIRE)– Cinedigm (NAS: CIDM) announced today it is elevating its Docurama Films independent label into a multi-platform “DOCURAMA” brand with a series of national theatrical screening events and a proprietary over-the-top (OTT) network. For almost 15 years, Docurama Films has presented audiences with the most acclaimed documentaries of our era, including Oscar-nominated films The Invisible War and Hell and Back Again, audience favorites Detropia, Rivers and Tides and Beauty is Embarrassing and classics of the genre, Dont Look Back and Primary.

Taking full advantage of the digital revolution that has enabled new distribution options for independent films and documentaries, the multiple-platform DOCURAMA brand launches on April 22 with a 7-week, 7-film series of screenings in theaters across the country. At the same time, the company will launch a free-to-consumer, ad-supported OTT streaming service, further broadening the scope of the brand to an audience of millions. Cinedigm’s 360-degree release infrastructure allows the company to seamlessly distribute theatrical titles to all digital and physical retailers, creating a larger audience and a maximum number of revenue streams.

“Cinedigm is reinventing distribution for the digital age by taking full advantage of the technology now at our fingertips,” said Chris McGurk, Cinedigm’s Chairman of the Board and CEO. “These outstanding films deserve a theatrical release, the boost from which provides ongoing community engagement and discussion. We fervently believe that most consumers desire to see what they want, when they want, on the device of their choosing. This program satisfies everyone – all due to the exploding technological advances in digital cinema both for theaters and platforms like iTunes, Hulu, Netflix and others serving a plethora of new viewing devices, from tablets to gaming consoles to smartphones.”

Cinedigm manages a total of nearly 1200 documentary films through its partnerships with producers and aggregation partners. The company will leverage this library in new ways this year, utilizing an alternative distribution model merging traditional theatrical releases with new digital platforms and aggressive windowing strategies to bring films to the widest possible audience.

“We know from years of experience that the best stories are ones you can’t make up. Documentary filmmakers are a passionate …read more
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