It’s no secret that the fashion industry favors trippy video campaigns, specifically Proenza Schouler‘s notoriously surrealist adaptations of its collections (you do remember when a purple dolphin starred in the Fall 2012 video, right?). The latest digital short from the brand, though, takes this affinity to a whole other level.
David Sims films Sasha Pivovarova as she takes you along a hallucinogenic journey with vivid, acidic color palettes fading in and out as they’re juxtaposed against static black and white galactic scenes – complete with more than one parrot cameo. If this description has left you asking more questions, we think Proenza Schouler has achieved what it was after.
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Source: FULL ARTICLE at fashionologie
