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Rite Aid Launches EPIC Fundraising Campaign to Benefit Children's Miracle Network Hospitals

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By Business Wirevia The Motley Fool

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Rite Aid Launches EPIC Fundraising Campaign to Benefit Children’s Miracle Network Hospitals

Rite Aid Stores Now Selling $1 Miracle Balloons to Support Children’s Health and Wellness

CAMP HILL, Pa.–(BUSINESS WIRE)– An EPIC effort to raise funds and awareness for Children’s Miracle Network Hospitals is now underway at Rite Aid stores nationwide, as the company kicks off its 19th annual fundraising campaign for the organization. New this year, Rite Aid‘s fundraising efforts will reflect the “Make an EPIC difference for Kids” theme, the result of a promotional tie-in with EPIC, the upcoming animated children’s movie from 20th Century FOX Films, in theaters nationwide May 24. From now through May 11, all Rite Aid stores will be selling EPIC-themed Miracle Balloons to raise money for their local Children’s Miracle Network Hospital.

Customers are invited to help Rite Aid make an EPIC difference in the lives of sick and injured children being treated at Children’s Miracle Network Hospitals in the communities where Rite Aid does business by purchasing a $1 Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $5 in coupon offers good for a variety of products sold at Rite Aid.

The Rite Aid campaign will also be promoted via the company’s Facebook page. At www.facebook.com/riteaid.com, visitors can learn more about Rite Aid‘s support of Children’s Miracle Network Hospitals, meet Miracle Children helped by the company’s fundraising and even make a donation to their local children’s hospital. Beginning April 14, visitors can enter for their chance to win a private screening of EPIC in their hometown, for up to 100 people. Visit www.facebook.com/riteaid to learn more and official rules.

“During our 2012 fundraising campaign, we raised a record-breaking $5.9 million, helping to make millions of miracles happen at Children’s Miracle Network Hospitals,” said Ken Martindale, Rite Aid chief operating officer and president of The Rite Aid Foundation. “Through this promotion with Children’s Miracle Network Hospitals and 20th Century FOX Films, our generous customers and the efforts of our associates, our goal is to raise even more this year, truly making an EPIC difference in the lives of sick and injured children in our communities.”

In addition to its annual Miracle Balloon campaign each spring, Rite Aid associates raise additional funds through community fundraisers including now-annual events like a motorcycle ride across Connecticut organized by the company’s Dayville, Conn. distribution center and an antique car show hosted by a Rite Aid in Hampton, Va., …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Rite Aid Raises Record-Breaking $5.9 Million for Children's Miracle Network Hospitals

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By Business Wirevia The Motley Fool

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Rite Aid Raises Record-Breaking $5.9 Million for Children’s Miracle Network Hospitals

CAMP HILL, Pa.–(BUSINESS WIRE)– Rite Aid announced today that it raised $5.9 million for Children’s Miracle Network Hospitals in 2012, exceeding the prior year’s campaign by 41% and making 2012 the highest single-year fundraising total in the drugstore chain’s 18 years of support for the charity. The money raised by Rite Aid funds critical care, ground-breaking research and life-saving equipment at 95 Children’s Miracle Network Hospitals in communities served by Rite Aid. Since becoming a sponsor in 1994, Rite Aid has raised more than $56 million for Children’s Miracle Network Hospitals.

“Rite Aid hit a fundraising milestone in 2012 by raising a record-breaking amount of vital funds for local children’s hospitals,” said John Lauck, president and CEO, Children’s Miracle Network Hospitals. “We are grateful for our long-standing partnership with Rite Aid and the amazing efforts of Rite Aid associates nationwide. On behalf of our member hospitals, we look forward to working together in 2013 and for many years to come, with the common goal of improving the lives of millions of children served by Children’s Miracle Network Hospitals each year.”

In addition to its annual Miracle Balloon campaign each spring, Rite Aid also raised funds through its first-ever mobile and social media campaign, which allowed customers to donate via mobile text messaging and the company’s Facebook page. Additional funds were raised through community fundraisers including now-annual events like the spring plant sale at the company’s Wilsonville, Ore., distribution center, a bowl-a-thon hosted by the Rite Aid in Poquoson, Va., and a fishing trip organized by Rite Aid associates in Mobile, Ala. And, each summer at the company’s headquarters in Camp Hill, Pa., members of Rite Aid‘s management team help raise funds by washing cars and competing in various activities.

“Each year, Rite Aid associates give their all when it comes to fundraising for Children’s Miracle Network Hospitals and this year, the results of their efforts were truly phenomenal,” said Ken Martindale, Rite Aid chief operating officer and president of The Rite Aid Foundation. “With the support of our customers, our associates raised a record-breaking $5.9 million for the children’s hospitals in the communities we serve. I want to thank them for their dedication to Children’s Miracle Network Hospitals and for once again, delivering on our core value of being a caring neighbor.”

Rite Aid supports the organization throughout the year, most recently in December, when Rite Aid associates visited 15 Children’s Miracle Network Hospitals delivering gifts to children who were in the hospital over the holiday …read more
Source: FULL ARTICLE at DailyFinance