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Good Times Announces Fresh New TV Campaign

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By Business Wirevia The Motley Fool

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Good Times Announces Fresh New TV Campaign

GOLDEN, Colo.–(BUSINESS WIRE)– Good Times Restaurants Inc. (NAS: GTIM) today announced that it is breaking a new television campaign next week that will begin to tell a brand story of the lengths that Good Times goes to in order to find the best fresh, all natural ingredients possible for its products.

Boyd Hoback, President & CEO said, “With limited budgets we challenged Tom Evans and Larae Netten, who have worked on Good Times‘ advertising for over fifteen years, to come up with an idea for a campaign that allows us to tell our unique product story in a totally unconventional way, but that is consistent with our heritage of fun, irreverent advertising.”

The Company said that this is the first foray back into television advertising in three years and that it is focusing predominantly on cable programming in its media buy. The campaign will highlight the introduction of Hand Breaded Springer Mountain Farms All Natural Chicken Tenderloins, specialty Meyer Natural Angus beef burgers and $2 Hatch Valley New Mexico Green Chile Breakfast Burritos.

Tom Evans, owner of Stamen Pistil Advertising and Design, added, “Our goal was to create an advertising campaign that feels decidedly hand-crafted with simple music and illustrations telling the story instead of more traditional live action advertising. We hired Jon Cannell, well known as an illustrator and designer, to draw our stories, then put those illustrations in the hands of Jason Metter, of Blue Fruit, Inc., to bring them to life using computer-based motion graphics techniques. Tom Lecher of Echo Boys, Minneapolis, arranged the music. Good Times is a highly likable brand, and this advertising reflects that quality even as it drives home a pointed product story with clearly delineated points of difference, and paints an honest picture of Good Times as a highly principled company.”

Stamen Pistil Advertising and Design is a creative branding, advertising, design and marketing communications firm founded by Tom Evans and Larae Netten in Evergreen, CO. Tom Evans provided the creative, as well as directed and wrote the campaign and Larae Netten provided art direction.

Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu of high-quality all-natural hamburgers, 100% all-natural tenderloin sandwiches, fresh frozen custard, fresh-cut fries, fresh lemonades and other unique offerings. Good Times currently operates and franchises 39 restaurants.

This press release contains forward looking statements within the meaning of federal securities …read more
Source: FULL ARTICLE at DailyFinance

Business, Finance, Occupation & Industry

Good Times' Sales Keep on Cookin'

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By Business Wirevia The Motley Fool

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Good Times’ Sales Keep on Cookin’

GOLDEN, Colo.–(BUSINESS WIRE)– Good Times Restaurants Inc. (NAS: GTIM) today announced its same store sales increased 11.7% for the same 28 days of February versus the same period last year. Factoring in the extra day in February last year, same store sales for the month increased 7.5%. The increases were on top of last year’s 6% same store sales increase, continuing the Company’s three year monthly comparable sales increase trend of over 20%.

Nicholas Corbishley, Director of Marketing for Good Times said, “Despite lost sales to a major storm in the last week of February, we were able to maintain our sales momentum. Breakfast sales are booming and we’re teeing up our rollout of Hand-Breaded, All Natural Springer Mountain Farms Chicken Tenders for this month, which have almost doubled the category’s sales in test without any promotional activity.”

The company reiterated its plan for a new creative platform for a television ad campaign that will tell the story of the new Springer Mountain Farms All Natural Chicken Tenderloin introduction, its Meyer Natural Angus All Natural Angus beef and its Hatch Valley New Mexico Green Chile Breakfast Burritos. Corbishley added, “We continue to drive innovation in each of our menu categories supporting the brand’s umbrella strategy of fresh, all natural, hand crafted food. The television campaign will reinforce the efforts we go to in order to find the highest quality ingredients that we can provide at relevant pricing to our customers.”

Meyer Natural Angus is the only major beef brand that has earned both the Certified Humane designation for its animal husbandry practices and the American Culinary Federation’s Seal of Approval for superior quality. The cattle are fed a vegetarian diet of grasses and grains, and are never given hormones or antibiotics. Meyer also verifies the origins of its cattle and ensures they are born, raised, fed and processed solely in the United States.

Springer Mountain Farms Chicken is the first poultry company in the world to be American Humane Certified by the American Humane Association. Their chickens are not only 100% All Natural with no steroids or hormones, but also are produced with no antibiotics. All of their chickens are fed solely a pesticide free, vegetarian diet.

Good Times is a regional chain of quick service restaurants located primarily in Colorado providing a menu …read more
Source: FULL ARTICLE at DailyFinance