By Business Wirevia The Motley Fool
Filed under: Investing
Macy’s Salutes “American Icons” This Summer
Beginning in May, the retailer will pay tribute to the spirit of the U.S.A. through specially-curated merchandise, themed events, cherished pastimes and a cause initiative to support America’s veterans
NEW YORK–(BUSINESS WIRE)– Macy’s (NYS: M) today announced American Icons, a cross-country tribute to the beloved traditions, people and landscapes of America. From baseball and drive-in movies to legendary designers and destinations, America’s department store is honoring the popular brands, all-star events, cherished pastimes and meaningful causes that have contributed to our culture. An early summer celebration of the people, places and things that inspire our dreams, fuel our passions and make us proud to live in the land of the free, Macy’s American Icons will officially kick-off in mid-May and extend through July.
Launching mid-May, Macy’s salutes “American Icons” (Photo: Business Wire)
“Macy’s is America’s Department Store and through this campaign we’re celebrating the unique people, places and things that make our country great,” said Martine Reardon, Macy’s chief marketing officer. “In addition to collections from incredible brands including Ralph Lauren, Calvin Klein and Michael Kors, we’re embarking on a nationwide tribute that will feature some of America’s most beloved and nostalgic pastimes including the drive-in, baseball and grilling, along with a program to support and celebrate America’s veterans.”
Macy’s has worked with some of America’s most popular brands to curate American Icons merchandise that brings together exclusive fashion and accessories and distinctive home product, including special collections from some of America’s most beloved brands and designers, including Ralph Lauren, Calvin Klein, MICHAEL Michael Kors, Tommy Hilfiger, Levi and Nike to represent some of the things that evoke American style and design from coast-to-coast.
Give Back. Get Back. – Got Your 6
One of the nation’s newest veteran support initiatives, Got Your 6 launched in 2012 with the aim to change the conversation around America’s millions of military veterans. In the military, “got your six” is a term that means “I’ve got your back.” Uniting the resources of the entertainment industry with a coalition of more than 30 veteran-focused, nonprofit partners, the collaboration is dedicated to improving veteran reintegration, celebrating veterans as leaders and civic assets, …read more
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