Derek Lam for DesigNation Launches Today at Kohl’s Department Stores

The limited edition, limited time premier designer collection drawing inspiration from Rio de Janeiro is available at Kohl’s stores nationwide and Kohls.com

MENOMONEE FALLS, Wis.–(BUSINESS WIRE)– Kohl’s Department Stores (NYS: KSS) today announced the Derek Lam for DesigNation collection is now available at Kohl’s stores nationwide and at Kohls.com. Award-winning fashion designer Derek Lam draws creative influence for the collection from a trip to Rio de Janeiro, Brazil. The limited edition, limited time collection is Lam’s first collaboration with Kohl’s and also marks his first swimwear collection.

The Derek Lam for DesigNation collection captures the spirit of Rio, drawing from the city’s fusion of urban and jungle, past and present. Simultaneously sophisticated and casual, Derek Lam‘s versatile designs transition seamlessly from beach to café; swimwear is daywear, and day blends beautifully into night. The contemporary collection of rich fabrics, bold prints and chic silhouettes features misses’ apparel and swimwear with retail prices ranging from $36 to $88. For added shopping convenience, an extensive assortment of exclusive styles and colors will be available only on Kohls.com.

“We are thrilled to partner with Derek Lam, who has brilliantly captured the cultural vibrancy and passion of Rio through this imaginative and diverse collection,” said Don Brennan, Kohl’s chief merchandising officer. “Today’s launch of the second DesigNation collection reinforces Kohl’s ongoing commitment to offering our customers world-class designer fashions of extraordinary quality, design and selection, all at an affordable price point.”

“I designed the Derek Lam for DesigNation collection to be an ally to modern women, providing fashion and style that is relatable, accessible and exciting,” said Derek Lam. “The collection brings the essence of Brazil to the Kohl’s customer and was inspired by a trip to Rio, a city full of color and life. The easy-going nature and unselfconscious sensuality of Rio is reflected in colors, prints and styles that are versatile and easy to wear.”

The launch of Derek Lam for DesigNation is supported with an integrated advertising and marketing campaign that spans across print, broadcast, digital and social media. To celebrate with consumers nationwide, Kohl’s Facebook fans were invited to vote on 10 items from the collection, with the top five favorite items made available in an exclusive presale in March. Kohl’s also launched a Derek Lam for DesigNation Facebook application and sweepstakes, offering Facebook fans a chance …read more

Source: FULL ARTICLE at DailyFinance