The Kia Cadenza is a large, luxurious sedan that’s a step larger than the Optima in Kia’s lineup. Competing with a large group of sedan models such as the Ford Taurus, Toyota Avalon, Hyundai Azera, Nissan Maxima, Acura RDX, and Volvo S80, the Cadenza is essentially a luxury sedan judging by its feature set alone, and serves to pull the brand…
Tag Archives: Kia Cadenza
Study: Large car market withering away… will it survive?
Filed under:
To look at automakers’ lineups these days, it would appear that America’s large car market is enjoying something of a resurgence. After all, Chevrolet has invested in a new Impala, Toyota has its new Avalon, Hyundai fielded an all-new Azera for 2012, and Nissan is presently working on a next-generation Maxima.
Yet, according to the industry forecasters at Polk, the market for mainstream big sedans is cratering. According to Polk’s data, the large mainstream sedan segment has plunged from a 5.8-percent share of the US car market in 2008 to just 3.5 percent in 2012. That sales drop is enough to put this most American of car bodystyles behind the minivan segment, a market whose own sales slide has been comparatively well documented.
According to Polk, part of the reason for the shift is America’s increasing appetite for smaller and more efficient vehicles, along with increased automaker emphasis on the midsize sedan segment, where more frequent redesigns and new technologies are becoming commonplace. In fact, Polk hypothesizes that at some point, family sedans like the Ford Fusion and Honda Accord may be subject to “re-definition” as America’s largest non-luxury automobiles.
Despite the grim outlook, the firm’s analysts believe that the “large car category will survive in the near term” thanks to forthcoming entries like the Chevrolet SS, Kia Cadenza and Volkswagen Phaeton, which Polk expects to return in 2015. On the premium side of the street, the picture looks somewhat better, with the number of big luxury players staying pretty much the same. Even so, sales of cars in the class from automakers like BMW and Mercedes-Benz has slipped from .76-percent to .46-percent of the total US sales market.
Large car market withering away… will it survive? originally appeared on Autoblog on Sun, 24 Mar 2013 10:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
…read more
Source: FULL ARTICLE at Autoblog
2014 Kia Cadenza Photos and Info: Diving Into the Entry-Luxury Segment [2013 Detroit Auto Show]
Late last year, Kia vice chairman Hyoung-Keun Lee said that the brand would be a genuine competitor to the established luxury automakers by 2017. That time frame seems rather ambitious considering that Kia has gone without a flagship here since the Amanti went out of production in 2010, and a competitive flagship since, well, ever. (The plan also seems ambitious because, well, just read it again.) And while the rear-drive Quoris/K9 is Kia’s range-topper in Korea, its derivative design and distant arrival—it won’t be sold here until some time next year—aren’t setting pulses racing. This car, the Kia Cadenza, probably won’t do that either, but its maker used the car’s debut to announce its entry into the luxury-sedan segment. READ MORE ››
Source: FULL ARTICLE at Car & Driver