Movies have been marketed in a myriad of ways in recent years, but since the advent of the internet, film studios have become ever more imaginative and creative.
The most popular recent development is what has become known as the ‘Video Viral’ – clever, promotional shorts that don’t look like or sound like ads, but really are ads, and extremely shareable ones at that.
We’ve posted a few of our favourites such videos below, but first, a potted history of how this trailer technique has evolved in recent years…
In the 1990s teasers were all the rage, with the summer blockbusters shooting special trailers in advance of principal photography, with Terminator 2: Judgment Day and Jurassic Park prime examples; brilliant adverts that masterfully whet the appetite without showing a single shot from the finished film.
From: http://www.ign.com/articles/2013/04/19/a-brief-history-of-movie-virals